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DRIVETIME: MOTORING: VW launches catchphrase in Teutonic battle for title.

VOLKSWAGEN appears to be becoming paranoid about playing second fiddle to sister company Audi, and aims to endow itself with a dose of intrigue to compensate.

What particularly irritates VW is Audi's success with its advertising slogan vorsprung durch technik, which appears to have captured the public imagination around the world.

Now Volkswagen has come up with its own one-liner, which will become synonymous with all Volkswagens in future.

It is Aus Liebe zum Automobil, which the company hopes will give the rival a run for its money.

The only trouble is that few people outside Germany is likely to have a clue what it means, although Volkswagen says that's the point.

A spokesman for Volkswagen UK says: "It will be kept in German to create intrigue.''

However, for those who prefer information to intrigue, the new line actually means: For the love of cars.

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The VW Phaeton
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Title Annotation:Features
Publication:Coventry Evening Telegraph (England)
Date:Jun 4, 2004
Words:150
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