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DREYER'S GRAND ICE CREAM 'SWEETENS THE TAX BITE' ON APRIL 15

 DREYER'S GRAND ICE CREAM 'SWEETENS THE TAX BITE' ON APRIL 15
 MONTEREY, Calif., April 14 /PRNewswire/ -- For those feeling "licked" by the State and IRS this year, Dreyer's Grand Ice Cream and Frank Enea Dairies are prepared to "sweeten the tax bite."
 Starting at 5 p.m. on Wednesday, April 15, Dreyer's will be handing out free ice cream as each tax return is deposited at the Monterey Post Office, located at 565 Hartnell Street.
 Dreyer's has made the tax-night giveaway an annual event in many of its major markets for the past five years; this will be the fifth year in Monterey that Frank Enea Dairies has "sweetened the tax bite" by handing out free Dreyer's products.
 "People are surprised to get something for free when they show up to deposit their tax return," said Diane McIntyre, Dreyer's public relations manager. "For most people mailing their return on April 15, it's a pretty depressing day. 'Sweetening the tax bite' is fun for us to do and gives the taxpayers a treat that lifts their spirits and gives them a sweet smile."
 -0- 4/14/92
 /CONTACT: Jenifer Howard of Dreyer's Grand Ice Cream, 800-888-3442/
 (DRYR) CO: Dreyer's Grand Ice Cream ST: California IN: FOD SU:


MM-DG -- SF001 -- 8258 04/14/92 12:01 EDT
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Publication:PR Newswire
Date:Apr 14, 1992
Words:215
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