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DREYER'S GRAND ICE CREAM 'SWEETENS THE TAX BITE' ON APRIL 15

 DREYER'S GRAND ICE CREAM 'SWEETENS THE TAX BITE' ON APRIL 15
 PHOENIX, April 14 /PRNewswire/ -- For those feeling "licked" by the State and IRS this year, Dreyer's Grand Ice Cream is prepared to "sweeten the tax bite."
 Between the hours of 6 p.m. and 10:30 p.m., on Wednesday, April 15, Dreyer's will be handing out free ice cream as each tax return is deposited at the Metrocenter Post Office, located in parking lot C, across from Robinson's at 9617 Metro Parkway West.
 Dreyer's has made the tax-night giveaway an annual event in many of its major markets for the past five years; this will be the third year in Phoenix.
 "People are surprised to get something for free when they show up to deposit their tax return," said Diane McIntyre, Dreyer's public relations manager. "For most people mailing their return on April 15, it's a pretty depressing day. 'Sweetening the tax bite' is fun for us to do and gives the taxpayers a treat that lifts their spirits and gives them a sweet smile."
 -0- 4/14/92
 /CONTACT: Jenifer Howard of Dreyer's Grand Ice Cream, 800-888-3442/
 (DRYR) CO: Dreyer's Grand Ice Cream ST: Arizona IN: FOD SU:


MM -- SF002 -- 8196 04/14/92 11:00 EDT
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Publication:PR Newswire
Date:Apr 14, 1992
Words:210
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