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DREYER'S ASKED TO DISCONTINUE TONSILLECTOMY CARE KITS FOR KIDS IN COLORADO

 DREYER'S ASKED TO DISCONTINUE TONSILLECTOMY CARE KITS
 FOR KIDS IN COLORADO
 OAKLAND, Calif., July 16 /PRNewswire/ -- For more than one year, Dreyer's Grand Ice Cream (NASDAQ: DRYR) has offered a special program to children across the country. As the "Official Ice Cream for Tonsillectomies," the company sends a Tonsillectomy Care Kit to any child who is scheduled for the operation. Included in the kit is a coloring scene, a five-color pen set, a keychain and, of course, a gift certificate for a quart of Dreyer's Grand Ice Cream to soothe the child's "achy, breaky" throat.
 Many hospitals and pediatric offices across the country (including several in Colorado) have endorsed the program and offer special forms to their patients which are forwarded to Dreyer's.
 Unfortunately, Dreyer's has been advised by the Colorado Milk Marketing Board that it is violating a Colorado State Department of Agriculture law regarding sampling and has been asked to discontinue the program in Colorado. The law states that it is permissible to give away 3-ounce or smaller product samples, either in a cup or in a package marked "Sample. Not for Retail Sale."
 Dreyer's does not have a 3-ounce-size package available at retail; a quart is the smallest. Consequently, Dreyer's will now be unable to offer the Tonsillectomy Care Kit program to children who reside in the state of Colorado.
 "Our program was launched as a community service," said Dreyer's Official Taster John Harrison. "It was never intended to be a sampling device, but unfortunately, we've been held to the letter of the law that deals with sampling."
 In fact, the program was actually suggested to Dreyer's by one of its young consumers. A little boy wrote in and said he wouldn't mind going back into the hospital for another tonsillectomy because it was the only time his Mom would let him eat as much ice cream as he wanted.
 -0- 7/16/92
 /CONTACT: Diane McIntyre, 510-601-4338, or Jenifer Howard, 510-601-4382, both of Dreyer's Grand Ice Cream/
 (DRYR) CO: Dreyer's Grand Ice Cream ST: Colorado IN: FOD SU:


MM-RM -- SF001 -- 9917 07/16/92 10:00 EDT
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Publication:PR Newswire
Date:Jul 16, 1992
Words:351
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