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DREYER'S/EDY'S NEW FLAVOR EXPECTED TO MAKE FLAVOR HISTORY

 DREYER'S/EDY'S NEW FLAVOR EXPECTED TO MAKE FLAVOR HISTORY
 OAKLAND, Calif., March 3 /PRNewswire/ -- Selecting an ice cream flavor can be emotional, nostalgic, adventurous, romantic...or just downright impulsive! Those of us who have grown up in this era with its variety of flavors to offer might be surprised to learn that the ice cream industry's flavor history is relatively short and only a few flavors are regarded as true milestones in ice cream history.
 -- In 1851, the first commercial ice cream plant in America began
 producing Vanilla, Chocolate and Strawberry ice cream. These
 were the standard choices for many years and life was pretty
 simple then.
 -- In 1929, Bill Dreyer and his partner, Joseph Edy (a candymaker
 by trade), used Rocky Road candy as a model and created the
 world's first batch of Rocky Road ice cream. Life was getting
 more complicated!
 -- In 1983, Cookies 'N Cream, made with real Oreo cookies, was an
 instant hit, climbing to number eight on the hit parade of
 national best-selling ice cream flavors. It also holds the
 distinction of being the fastest growing new flavor in the
 history of the industry. Now there were hundreds of flavors to
 choose among -- one to tempt every tastebud!
 Dreyer's/Edy's (NASDAQ: DRYR) believes that its newest ice cream flavor -- Chocolate Chip Cookie Dough -- will be the first flavor in the past decade to rival the popularity of its predecessor, Cookies 'N Cream.
 "The Cookie Dough flavor combines the best part of the Chocolate Chip cookie -- the raw dough -- with creamy Vanilla ice cream," said Dreyer's/Edy's Official Taster John Harrison.
 Harrison also thinks that there is a nostalgic element associated with the Cookie Dough flavor. "It's almost a family tradition in households for kids of all ages to sneak tastes of the raw cookie dough. Most of the time, there aren't many cookies that make it into the oven."
 Vanilla ice cream, including French Vanilla, has always been the number one selling flavor and now accounts for approximately 35 percent of Dreyer's total gallon sales. Will Chocolate Chip Cookie Dough overtake the reigning champion? Harrison suggests that Vanilla is a heavyweight that will probably remain undefeated but that Chocolate Chip Cookie Dough could very well rise to number two in popularity. Current national ranking of flavors shows Vanilla as first, followed by Chocolate, Butter Pecan, Strawberry, Neapolitan, Chocolate Chip, French Vanilla, Cookies 'N Cream, Vanilla Fudge Ripple and Praline Pecan.
 Dreyer's/Edy's Chocolate Chip Cookie Dough ice cream is available now in quarts and half-gallons in grocery and convenience stores across the country. Dreyer's/Edy's Grand Ice Cream is certain that ice cream history will soon have to make room for another flavor favorite!
 -0- 3/3/92
 NOTE TO EDITORS: Dreyer's Grand Ice Cream, available in the 13 Western states, is marketed as Edy's Grand Ice Cream east of the Rocky Mountains.
 /CONTACT: Jenifer Howard or Diane McIntyre of Dreyer's/Edy's, 800-888-3442 (Dreyer's), or 800-777-3397(Edy's)/
 (DRYR) CO: Dreyer's/Edy's Grand Ice Cream ST: California IN: FOD SU: PDT


RF -- SFFNS2 -- 4279 03/03/92 07:33 EST
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Date:Mar 3, 1992
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