DPW 06 Success Reflects Buoyant Market for Digital Print Business.
The expanding interest in digital print, its flexibility, and creative potential was reflected by the wide spectrum of visitors attending the show this year. Design, advertising and marketing agencies made the trip alongside pre-media firms; display, commercial and financial printers; large corporate, retail and government inplants; publishers and print management firms. Companies nationwide attended the show, looking to evaluate and invest in web-to-print, workflow, digital prepress, printing and finishing technologies and applications.
As the UK's only dedicated digital print event, DPW again featured the industry's top suppliers. Show organizer IIR Exhibitions has taken a highly interactive and educational approach to its development. This has resulted in the steady expansion of an event that has tripled in size since its launch three years ago and appeals to a wide audience.
Richard Gayle, Event Manager, said: "It's important to give visitors a multi-faceted and productive experience that provides the very best opportunity to see all the key product developments under one roof and to pick and choose from a huge range of seminars on offer."
Business was brisk with many companies looking to invest as a direct result of the show.
Jos Kelly, Head of Production, Konica Minolta:
"The show has gone very well. Our stand has been consistently busy, sometimes too busy! Interest has been on a par with last year, which is excellent in an IPEX year. We have seen the right kind of visitor and there has been particular interest in the bizhub PRO C6500E color machine. We have generated a huge amount of quality leads and we expect to generate some good sales from these."
Ben Milford, Head of Professional Marketing, Canon:
"This DPW was great for us. At the end of day on Wednesday this year we had seen twice as many visitors compared with all of last year's show. The quality of visitors to the show has been excellent. Previously people have been skeptical of digital; however, this year companies are asking how they can convert to digital print. The event has been about new business for us, and we've set ourselves a hefty target that we're very confident about achieving."
Chas Moloney, Marketing Director, Ricoh:
"It has been a busy show for us. The overall success will be revealed when we follow up the leads, but so far things are looking good. We have had a diverse range of interest from print for pay through to councils. We chose to exhibit at the show for the first time because we had a comprehensive range of equipment to offer visitors."
Brian Filler, MD, Screen UK:
"We have been to DPW four years running and each time we have sold a Truepress 344 to a non-existing customer, as a direct result of the show. We should do the same again this year too as there has been a lot of interest in the machine. This gives us justification for continuing to exhibit at DPW and we will be back again next year."
Digital Print World returns to Earls Court 2 next year from 16-18 October 2007. The show is already 75% pre-booked with Canon, Presstek, Oce, Kodak, Konica Minolta, Ricoh, Morgana, Watkiss, Mondi, KAS and Xeretec among the companies already confirming participation next year. "It's a reflection of the success of this year's show that we have taken a record level of bookings for next year, and registered a record level of visitors. All in all it's the best DPW we have had to date," said Richard Gayle, Event Manager.
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|Date:||Oct 27, 2006|
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