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 MIDLAND, Mich./ST. PAUL, Minn., Dec. 8 /PRNewswire/ -- Dow Corning Corporation, Midland, Mich., and 3M, St. Paul Minn., have formed a business alliance to market, sell and develop through-penetration "firestopping" products used in the U.S. construction and building renovation industry. The business alliance brings together both companies' firestopping products to create the most complete product in the industry.
 Effective Feb. 1, the alliance will allow customers to purchase Dow Corning's silicone firestopping products and 3M's intumescent and endothermic products through 3M's broad distributor network located throughout the United States. The silicone product line will be marketed and sold under the 3M brand, but will continue to be manufactured by Dow Corning.
 Firestopping Products are used to seal penetrations in walls and floors of industrial, commercial and institutional structures. These penetrations occur as contractors place electrical conduit, plumbing pipe and other components in buildings.
 The penetrations are typically sealed to meet specific fire safety codes and other construction specification requirements. The firestopping products limit the spread of fire should one occur.
 The business alliance will include joint product and technology development, as well as allowing both companies to continue individual product research and development, notes David Gibbons, department manager, Ceramic Materials Department, 3M.
 The business alliance formation was in response to changing needs of the marketplace, specifically related to application and code requirements, as well as the manner in which construction products are specified.
 "As fire safety codes have changed, the business has become more service and technically oriented," says Jerry Evans, Firestopping products marketing manager, Dow Corning's Building Materials Industries commercial unit. "Working with building owners, designers, contractors and code officials to meet code requirements has become an essential part of doing business.
 "As the market evolved, we assessed our customers' needs, as well as our long-term business objectives," Evans says. "Based on our desire to provide maximum value to the marketplace, we opted to focus on our strengths as a silicone supplier. The business alliance with 3M presents the best opportunity for sales, marketing and product research and development."
 "The alliance will allow end-users continuing access to top of the line silicone-based firestopping materials, coupled with the industry's leader in marketing and technical support," Gibbons says.
 3M will provide technical service to customers while Dow Corning technical representatives will provide technical support to 3M. Dow Corning will continue participation in trade and professional associations, technical conferences and other forums. Industry involvement is essential, say company officials, to ensure a proper understanding of changing marketplace requirements. Distributors currently selling firestopping products for Dow Corning will be afforded an opportunity to distribute silicone firestopping products for 3M, Gibbons says.
 Dow Corning Corporation, a 50/50 joint venture of the Dow Chemical Company (NYSE: DOW) and Corning, Inc. (NYSE: CGW), is a leading global supplier of silicones and related specialty chemicals. 3M (NYSE: MMM) is a worldwide manufacturer serving industrial, commercial, health care and consumer markets.
 -0- 12/8/93 R
 /NOTE TO EDITORS: For additional information, please contact:
 -- Bill Davenport, Gibbs & Soell, 2500 W. Higgins Rd., Ste. 500, Hoffman Estates, IL 60195. Telephone: 708-519-9150.
 -- Ellen McPartlan, 3M, 3M Center, Bldg. 225-4N-07, St. Paul, Minn. 55144. Telephone: 612-737-4877.
 -- Dona Lutz, Dow Corning Corporation, P.O. Box 994, Midland, Mich. 48686-0994/
 /CONTACT: Ellen M. McPartlan of 3M, 612-737-4877, or facsimile, 612-736-5982/

CO: Dow Corning Corporation; 3M ST: Minnesota IN: CHM HEA SU: JVN

GK -- NY004R -- 1648 12/08/93 09:33 EST
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Publication:PR Newswire
Date:Dec 8, 1993

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