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DOMINO'S PIZZA TO LAUNCH 'THE DOMINATOR'

 ANN ARBOR, Mich., April 28 /PRNewswire/ -- Domino's Pizza, Inc. announced today it is preparing to launch its entry into the "value pizza war" -- but with the industry's biggest carry-out-only pizza -- one designed to dominate the market: THE DOMINATOR.
 THE DOMINATOR is "almost a yard of pizza," according to Domino's Vice President of Marketing and Product Development Larry Sheehan. "It's a full 30 inches of pizza and at 30 slices, will be the biggest on the market. Domino's is going to dominate the value pizza market. That, very simply, is why we've named it THE DOMINATOR."
 THE DOMINATOR will be introduced in various markets throughout the country within the next 60 days, Sheehan said, and will capitalize on the Domino's Pizza quality standards that have led the company to become the largest pizza delivery chain in the world.
 "We have not wavered one bit on our quality standards -- that's another reason why we expect to dominate the value pizza market," Sheehan said. "Price alone is not value. What we have here at Domino's is quality and price -- that's real pizza value."
 Why the carry-out market? "We already own the delivery market," Sheehan said, "and we intend to build on that lead through a continued emphasis on innovation and service. We've progressed enough now to look at the lucrative carry-out segment of our industry."
 Domino's expects its entry into the carry-out segment to generate additional jobs at all franchise and corporate locations, Sheehan said.
 Domino's Pizza is the world's largest pizza delivery company, with more than 5,200 stores across the United States and in 31 international markets.
 -0- 4/28/93
 /NOTE: Larry Sheehan is available for interview. For interview arrangements, CONTACT: Tim McIntyre of Domino's Pizza, 313-930-3563/


CO: Domino's Pizza, Inc. ST: Michigan IN: LEI SU: PDT

JG -- DE025 -- 2264 04/28/93 16:36 EDT
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Publication:PR Newswire
Date:Apr 28, 1993
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