Printer Friendly

DOMINO'S PIZZA AND KOOL-AID BRAND SOFT DRINKS JOIN HANDS FOR NATIONAL PROMOTION

 ANN ARBOR, Mich., March 23 /PRNewswire/ -- The world's largest pizza delivery company and the No. 1-selling kids' soft drink have joined hands for an upcoming national promotion, it was jointly announced today by Larry Sheehan, Vice President of Marketing and Product Development for Domino's Pizza, Inc., and Ed Several, Senior Brand Merchandising Manager for Kool-Aid.
 Domino's Pizza and Kool-Aid will kick of their new partnership with a promotion aimed at the influential kids' market. The promotion, part of Domino's Pizza's ongoing "Somethin' for Nothin'" campaign, will be unveiled this spring.
 "Kool-Aid is a natural partner for Domino's," said Sheehan. "They are the third-largest soft drink (behind only Coke and Pepsi). And, more importantly, they are the kids' No. 1 soft drink. Combining the kids' No. 1 soft drink with the No. 1 pizza delivery company is a win-win partnership."
 Details on the promotion are still being finalized, Sheehan said, but it will feature a Kool-Aid brand product for free as well as an opportunity for kids to receive something additional free from the Kool-Aid(R) Wacky Warehouse(R), the most successful kids' continuity program in America.
 Domino's Pizza is the world's largest pizza delivery company, with more than 5,200 units across the United States and in 31 international markets. In 1992, Domino's Pizza sold and delivered more than 260 million pizzas.
 Kool-Aid is the No. 1-selling kids' soft drink. It is consumed in two out of three kids' households. Research shows that 40 percent of its products are consumed with meals and 40 percent of Kool-Aid consumption is by adults.
 -0- 3/23/93
 /CONTACT: Tim McIntyre of Domino's Pizza, 313-930-3563/


CO: Domino's Pizza; Kool-Aid ST: Michigan IN: FOD LEI SU:

DH -- DE005 -- 8541 03/23/93 09:33 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 23, 1993
Words:291
Previous Article:DETROIT EDISON TO REDEEM 1986 SERIES C BONDS
Next Article:HARRIS CORPORATION AND SHENZHEN TELECOM FORM JOINT VENTURE TO EXPAND PRESENCE IN CHINA'S TELECOMMUNICATIONS MARKET
Topics:


Related Articles
DOMINO'S PIZZA LAUNCHES $25 MILLION NINTENDO INSTANT WIN GAME
DOMINO'S PIZZA AND KOOL-AID BRAND SOFT DRINKS UNVEIL MAJOR JOINT PROMOTION FOR SUMMER
DOMINO'S LAUNCHES ONLY NATIONAL FLAVORED CRUST PIZZA
Marco's Pizza Donates Pizzas for Homeless in Honor of 100th Store Opening; Sets Expansion Plans
Special deliveries recognize fire safety; Detectors win pizza for homeowners.
Domino's Pizza Appoints New Chief Marketing Officer: Russell J. Weiner.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters