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DOLLARS & SENSE : COMPANY SPOTLIGHT.

Name: Sport Chalet Inc.

HQ: 920 Foothill Blvd., La Canada

Business: Operates specialty sporting goods superstores in Southern California. Major competitors include Sportmart, REI Recreational Equipment Inc., Oshman's, and Big 5 Sporting Goods.

Annual revenue: $143 million for the fiscal year ended March 31, up almost 4 percent from $137.7 million in the prior year.

Annual income: $3.2 million (49 cents per diluted share), up 39 percent from $2.3 million (35 cents per diluted share)

Ticker symbol: SPCH

Friday close: Sport Chalet was inactive Friday; it closed Thursday at $6.125.

Web site: www.sportchalet.com

Company contact: Robert Haueter, senior vice president of marketing and advertising, (818) 790-2717.

INVESTOR SPOTLIGHT

Name: Alex Safahi.

Residence: Sherman Oaks.

Occupation: Mortgage broker.

Age: 29.

How he got started: A friend of his introduced him to the stock market six years ago. He learned how to research stocks and opened an account with a discount broker. In 1995, he plunged into the world of options. He used all his savings, maxed out his credit cards and took out a loan to play the market. With $50,000 invested in Micron Technology options, it rose to $1.2 million in six months. When the stock dropped, he followed it down, buying more. Soon, he lost all the money he invested. The next year, he filed for bankruptcy. Slowly, he's building up his savings again and now buys and holds good-quality stocks.

Best stock pick: Dell. He bought it earlier this year for a twice split-adjusted $27.50. It closed at $63.9375 on Friday.

Worst stock pick: American Aircraft. He bought it for a split-adjusted $5 a share. It closed at $0.03 on Friday.

Investment philosophy: ``Buy good quality companies and hold on to them even though trading is very tempting. It's almost a sure thing to keep good stocks for the long haul. I've never lost money holding on to good companies.''

CAPTION(S):

Photo

PHOTO (Color) Alex Sahafi
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Article Details
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Nov 16, 1998
Words:330
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