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DOLLAR RENT A CAR TAKES ON LEADER'S ROLE IN 'VALUE' CATEGORY: 'RIGHT ON RATES' AVAILABLE THROUGH NOV. 22

 LOS ANGELES, Oct. 21 /PRNewswire/ -- Dollar Rent A Car's director of marketing, Brian Baker, announced today the launch of "Right On Rates," the company's most innovative rate campaign ever. The "Right on Rates" promotion features discounted rates at participating locations on rentals that take place by Nov. 22. Vehicle rentals may commence on Monday, Tuesday, or Wednesday and must be returned on a weekday. Rates range from $25.99 for a compact to $44.99 for a luxury car.
 In addition to Dollar's national "Right On Rates" promotion, the company's Florida locations have created a special regional "Right On Rates" campaign. Florida's promotion offers rates from $22.99 for a compact to $39.99 for a luxury car, with the same restrictions as the national campaign.
 "Value is the key to this campaign," says Baker. "For the traveler seeking the best product and service for the best rate and the convenience of an in-terminal location at most major cities worldwide, Dollar should beat the competition every time."
 Rates for the Florida and nationwide "Right On Rates" promotions do not include LDW, SLI, PAI, or PEP, fuel, tax, underage fee, additional driver's fees, surcharges, or any other applicable fees. Additional discounts may not be used in conjunction with this promotion. Geographical and driver restrictions may apply. Advance reservations are required, and blackout periods may apply. The offers are subject to seasonal surcharges and availability at participating U.S. Dollar locations.
 Look for further details about "Right On Rates" in upcoming nationwide television spots on ABC "Monday Night Football" and "Overnight News"; Turner Network's TBS, TNT, and CNN "Headline News"; ESPN; and in a variety of travel trade periodicals.
 Dollar Rent A Car is one of the world's largest car rental companies with locations on the airport in most major cities worldwide. Dollar has more than 1,300 locations in 60 countries including Australia, Canada, the Caribbean, Latin America, and the United States. In Europe, Dollar operates under the name EuroDollar.
 -0- 10/21/93
 /CONTACT: Peggy Lohmann of Lohmann Communications, 310-827-1231; or Wendy S. Tanenbaum of Dollar Rent A Car, 310-535-7422/


CO: Dollar Rent A Car ST: California IN: LEI SU:

LM-LS -- LAFNS2 -- 4928 10/21/93 07:33 EDT
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Publication:PR Newswire
Date:Oct 21, 1993
Words:369
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