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DOLLAR RENT A CAR LAUNCHES NBA PROMOTION

 LOS ANGELES, March 26 /PRNewswire/ -- Dollar Rent A Car announced the launch of its national promotion, "The Dollar Three Point Play," featuring National Basketball Association (NBA) merchandise as premiums. Dollar customers who rent a minimum of three times during this 90-day promotion will be rewarded with their choice of officially licensed NBA merchandise valued at up to $40. Five rentals during the same time period earns items valued at up to $80. Customers can continue to "drive for the stuff" through June 18, 1993.
 "Cashing in" with copies of only three Dollar rental agreements provides participants with a choice of such popular items as the officially licensed NBA Spalding synthetic leather basketball, the NBA team acrylic mini backboard with team logo, or a handy sports duffel bag, available in all NBA team colors, handsomely embroidered with the customer's choice of NBA team logo.
 Five rental agreements will earn an NBA league cotton sweater and team cap with embroidered team logo, the NBA 100 percent supplex nylon jacket in team colors with logo, or the Spalding NBA desk set that includes NBA-identified synthetic leather business card file folder, letter-sized pad binder and portfolio.
 "Our relationship with the NBA has allowed us to create a number of short-term exciting and valuable promotions for our customers," said Bob Mathes, vice president of marketing for Dollar. "Positioning ourselves alongside the NBA is part of our long-term strategy to become the preferred choice among sports fans. The NBA is one of the most favored sports leagues in the world and the merchandise has proven to be extremely popular among all of our customers, whether they are basketball fans or not."
 In August 1992, Dollar became the "Official Car Rental Company" of the NBA. As part of its agreement, Dollar was granted rights to the NBA logo and all 27 NBA team logos, when used collectively. Dollar's sponsorship agreement includes exclusive domestic and international promotional rights in the category of rental cars. Dollar will handle exclusively all of the NBA rental car requirements, including the NBA All-Star/Weekend, McDonald's Open and the NBA Finals.
 To participate in "The Dollar Three Point Play," copies of valid rental agreements, accompanied by a merchandise order form, should be mailed to the address in the program brochure obtained at any Dollar Rent A Car location in the United States. The merchandise will be sent directly to the customer.
 More information regarding "The Dollar Three Point Play" is available at any Dollar Rent A Car location or by calling 800-964-8463.
 Dollar Rent A Car Systems Inc. is one of the world's largest car rental companies with locations on the airport in major cities worldwide. Dollar has more than 1,300 locations in 60 countries including Australia, Canada, the Caribbean, Latin America and the United States. Dollar announced its acquisition of General Rent-A- Car in September 1992. In Europe, Dollar operates under the name EuroDollar.
 -0- 3/26/93
 /CONTACT: Wendy S. Tanenbaum of Dollar Rent A Car, 310-535-7422; or Shelly Atkinson of NBA Public Relations, 212-826-7000, ext. 8371/


CO: Dollar Rent A Car Systems Inc.; National Basketball Association ST: California IN: LEI SU:

JL-MS -- LAFNS1 -- 9909 03/26/93 07:31 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 26, 1993
Words:531
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