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DODGE TRUCK AND RAWLINGS BRING BASEBALL TO THE FANS

 HIGHLAND PARK, Mich., June 25 /PRNewswire/ -- Baseball fans will have the chance to see America's favorite pastime roll into their city this summer, as the Rawlings Sports Caravan pulls into Dodge dealerships across the country.
 The Rawlings Sports Caravan is a combination museum and workshop celebrating the history of baseball. The museum takes visitors through the evolution of sports equipment, including baseball, basketball and football. Baseballs used in All-Star and World Series games since 1976 are on display, as are Rawlings/Adirondack bats used by career 500-home- run-hitters Mickey Mantle, Mike Schmidt, Hank Aaron, Reggie Jackson and Willie Mays.
 Fans also get a behind-the-scenes look at how balls, gloves and bats are made for baseball's Major Leaguers in the caravan's workshop. They can watch a professional batmaker transform Northern White Ash into a Rawlings/Adirondack baseball bat, and can have their own Rawlings gloves repaired or personalized.
 "This promotion with Rawlings brings baseball to the fans, and it helps build traffic for our Dodge dealers," said Marty Levine, general manager, Dodge Car and Truck Division. "This is an excellent opportunity for Dodge Truck dealers to strengthen their market position with local sports fans -- and have lots of fun doing it."
 Scott Smith, marketing services manager for Rawlings Sporting Goods, said the promotion provides a unique opportunity for additional exposure for the Rawlings Sports Caravan. "Dodge dealerships provide Rawlings with a hometown-type venue, different than Major League ballparks and other large sporting events," said Smith.
 More than 30 Dodge dealers in states from New York to Ohio, Kansas and Arkansas will host the Rawlings Sports Caravan as it makes its 50,000-mile journey across the country. Annually, more than 100,000 sports enthusiasts visit the museum and workshop at baseball parks, festivals, sporting events and sporting goods stores.
 Rawlings Sporting Goods supplies baseballs to the Major League and is the preferred glove choice of more than 50 percent of Major League players. Rawlings is a division of Figgie International, Inc. (NASDAQ-NMS: FIGI), a diversified Fortune 500 company serving consumer, technical, industrial and service markets worldwide.
 The Rawlings Sports Caravan will appear at Dodge dealerships in the following cities:
 June 5 Great Valley, N.Y. Aug. 7 Harrisburg, Pa.
 June 6 Williamsville, N.Y. Aug. 8 Pittsburgh, Pa.
 June 8 Chili, N.Y. Aug. 10 Columbus, Ohio
 June 9 New Hartford, N.Y. Aug. 11 Dayton, Ohio
 June 10 Waterford, N.Y. Aug. 12 Toledo, Ohio
 June 12 Stockbridge, Mass. Aug. 13 Akron, Ohio
 June 13 Nesquehoning, Pa. Aug. 14 Cleveland, Ohio
 June 14 Carlisle, Pa. Aug. 17 Baltimore, Md.
 June 16 Greensberg, Pa. Aug. 18 Philadelphia, Pa.
 June 17 New Castle, Pa. Sept. 2 Joplin, Mo.
 June 18 East Palistine, Ohio Sept. 3 Wichita, Kan.
 June 19 Delroy, Ohio Sept. 4 Kansas City, Mo.
 June 20 Reynoldsburg, Ohio Sept. 9 Tulsa, Okla.
 June 30 Auburn Hills, Mich. Sept. 10 Fort Smith, Ark.
 Sept. 11 Little Rock, Ark.
 Sept. 18 Springfield, Mo.
 -0- 6/25/93
 /CONTACT: Jim Crawford of Chrysler, 313-252-8794; or Jim Tietjens of Rawlings, 314-349-3533/
 (C FIGI)


CO: Dodge Division; Rawlings Sporting Goods ST: Michigan, Missouri IN: AUT LEI SU:

JG-KE -- DE014 -- 5377 06/25/93 15:39 EDT
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Publication:PR Newswire
Date:Jun 25, 1993
Words:530
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