Printer Friendly

DODGE ANNOUNCES VIPER DISTRIBUTION PLAN AND NEW ORDER PROGRAM

 DODGE ANNOUNCES VIPER DISTRIBUTION PLAN AND NEW ORDER PROGRAM
 HIGHLAND PARK, Mich., Jan. 31 /PRNewswire/ -- The attention-grabbing Dodge Viper RT/10 sends proof that the American auto industry can build a world-class car in world-class time ... and make a statement about America's ability to innovate. Now, the same spirit of innovation continues in the marketing and sales arena. For the first time, customers will be able to order a future model year Viper during current model year production.
 "Satisfying customer and dealer demand for the Dodge Viper RT/10 has been a significant challenge, particularly during the abbreviated '92 model year. So we created a new method of marketing and selling it, just as we did developing it," said Martin R. Levine, Dodge Division general manager.
 Distributing approximately 200 Vipers among some 2,800 Dodge dealers during the abbreviated 1992 model year was the first challenge. The second was developing a program which would allow customers to order a 1993 model Viper immediately if they were unable to obtain one of the first 200. Historically, customers would have to wait until 30-60 days prior to new model production to place an order.
 Shipments of the 1992 Dodge Viper RT/10s will start mid-April. One Viper has been allocated to each of approximately 200 Dodge dealers who are located in the top 40 markets for premium-priced sports cars, and who have met requirements in Customer Satisfaction Index (CSI), retail sales performance and unique Viper service and sales training.
 The list of dealers achieving these requirements and the first to sell Dodge Viper RT/10s follows.
 For customers who are unable to obtain one of the limited 1992 Viper RT/10s, all Dodge dealers have been notified of a "Sold Order" program which allows them to accept and submit a customer's "sold order" for a 1993 model year Viper. Dealers must agree to certain qualifications, such as unique sales and service training, before submitting "sold orders."
 Prospective customers, who have been corresponding with Dodge since the Viper was first seen as a concept car at the 1989 Detroit Auto Show, will receive letters regarding the new "Sold Order" program and inviting them to visit their Dodge dealer.
 "By simultaneously announcing the dealers receiving '92 Vipers and a program in which all Dodge dealers, once qualified, will be able to submit a 'sold' Viper order, we have responded to the immediate concerns of our dealers and customers, and have reassured them of our long-term production plans for the Dodge Viper RT/10," Levine said.
 1992 MODEL VIPER ALLOCATIONS
 DEALER LISTING BY STATE
 STATE DEALERSHIP CITY
 Arizona Bill Luke Dodge Inc. Phoenix
 Bell Dodge Incorporated Phoenix
 California Alhambra Dodge Inc. Alhambra
 Dependable Dodge Inc. Canoga Park
 Cerritos Dodge Inc. Cerritos
 Magnussen Dodge Concord
 Covina Dodge Covina
 Downey Dodge Inc. Downey
 Fullerton Dodge Inc. Fullerton
 Glendora Dodge Glendora
 Hayward Dodge Inc. Hayward
 Huntington Beach Dodge Inc. Huntington Beach
 Carl Burgers Dodge World La Mesa
 Glenn E. Thomas Company Long Beach
 Pamona Valley Dodge Montclair
 Oakland Dodge Inc. Oakland
 Redwood City Dodge Inc. Redwood City
 Swift Auto World North Sacramento
 Swift Dodge Sacramento
 Kearney Mesa Dodge San Diego
 Celebrity Dodge Inc. San Jose
 Dodge Country Inc. San Jose
 Capistrano Dodge Inc. San Juan
 Capistrano
 Claude Short Dodge Santa Monica
 South City Dodge Inc. S. San Francisco
 Del Amo Dodge Torrance
 Tustin Dodge Tustin
 Valencia Dodge Valencia
 Valley Dodge Inc. Van Nuys
 Colorado Cherry Creek Dodge Inc. Aurora
 Emich Dodge Inc. Littleton
 Delaware Price Dodge New Castle
 Kirkwood Motors Inc. Wilmington
 Florida Kenyon Dodge Inc. Clearwater
 Ed Morse Dodge Inc. Coconut Creek
 University Dodge Inc. Davie
 Wallace Dodge Inc. Delray Beach
 Potamkin Dodge Hialeah
 Spitzer Dodge Inc. Homestead
 Jupiter Dodge Inc. Jupiter
 Southside Dodge-Kissimmee Inc. Kissimmee
 Bob Dance Dodge Inc. Longwood
 Maroone Dodge Inc. Miami
 Orlando Dodge Inc. Orlando
 Dodge City Inc. St. Petersburg
 Brandon Dodge Inc. Tampa
 Jerry Ulm Dodge Inc. Tampa
 Arrigo Dodge West Palm Beach
 Luke Potter Dodge Inc. Winter Park
 Georgia Neal Pope Dodge Inc. Atlanta
 Landmark Dodge Inc. Jonesboro
 Hayes Chrysler-Plymouth Inc. Lawrenceville
 Illinois Norwood Park Dodge Chicago
 Gleason Dodge-Jeep-Eagle Inc. Chicago
 Haggerty Dodge Inc. Chicago
 South Oak Dodge Inc. Chicago Heights
 Dodge City-Countryside Inc. Countryside
 Dodge City-Des Plaines Inc. Des Plaines
 Downers Grove Dodge Inc. Downers Grove
 Northwest Valley Dodge Inc. Elgin
 Elmhurst Dodge Inc. Elmhurst
 Glen Ellyn Dodge Inc. Glen Ellyn
 Anthony Dodge Inc. Glenview
 Gregory Dodge Inc. Highland Park
 Al Piemonte Dodge Inc. Melrose Park
 Midlothian Dodge Inc. Midlothian
 Bob Koller Dodge Co. Naperville
 King Dodge Inc. Niles
 Thomas Dodge-Orland Park Inc. Orland Park
 Arlington Park Dodge Inc. Palatine
 Schaumberg Dodge Inc. Schaumberg
 South Holland Dodge Inc. South Holland
 Torco Dodge Inc. St. Charles
 Indiana Shadeland Dodge Inc. Indianapolis
 Hubler Dodge Inc. Indianapolis
 Palmer Dodge Inc. Indianapolis
 Kansas Bob Hoss Dodge Inc. Kansas City
 John Wallace Dodge Inc. Overland Park
 Massachusetts Peter Fuller Dodge Inc. Belmont
 Burlington Dodge Inc. Burlington
 Central Dodge Inc. Canton
 Danvers Dodge Inc. Danvers
 Westminster Dodge Inc. Dorchester
 Norwood Dodge Sales Inc. Norwood
 Silver Lake Dodge Wellesley Hills
 Maryland Thompson Dodge Baltimore
 All Star Dodge Inc. Baltimore
 Towson Dodge Baltimore
 Tate Dodge Inc. Glen Burnie
 Colonial Dodge Inc. Kensington
 Laurel Dodge Inc. Laurel
 Bob Banning Motors Inc. New Carrollton
 Heritage Dodge-Jeep-Eagle Owings Mills
 Herb Gordon Dodge Silver Spring
 Smith Motor Company Inc. White Marsh
 Michigan Bloomfield Dodge Inc. Bloomfield Hills
 Pointe Dodge Inc. Detroit
 Colonial Dodge Inc. East Detroit
 Town & Country Dodge Inc. Farmington Hills
 Northwestern Dodge Inc. Ferndale
 Crestwood Dodge Inc. Garden City
 Garrity Motor Sales Inc. Hamtramck
 Oakland Dodge Inc. Madison Heights
 Mount Clemens Dodge Inc. Mount Clemens
 Dick Scott Dodge Inc. Plymouth
 Bruce Campbell Dodge Inc. Redford
 Meadowbrook Dodge Inc. Rochester
 Tamaroff Dodge Inc. Southfield
 Sterling Heights Dodge Inc. Sterling Heights
 Century Dodge Inc. Taylor
 Van Dyke Dodge Inc. Warren
 Winners Dodge Inc. Woodhaven
 Minnesota Freeway Dodge Inc. Bloomington
 North Star Dodge Center Inc. Brooklyn Center
 Dodge of Burnsville Inc. Burnsville
 Jeff Belzer's Dodge Lakeville
 White Bear Dodge Inc. White Bear Lake
 Missouri Royal Gate Dodge Inc. Ellisville
 Gladstone Dodge Inc. Gladstone
 Bierwirth Dodge Inc. Independence
 Lou Fusz Dodge Company Kirkwood
 Southtown Dodge Inc. Mehlville
 Raytown Dodge Company Raytown
 St. Ann Dodge St. Ann
 King Dodge Inc. St. Louis
 Zeiser Motors Inc. St. Peters
 New Jersey Corigliano Motor Service Inc. Boonton
 Sport Dodge Inc. Burlington
 Cherry Hill Dodge Cherry Hill
 Warnock Dodge Inc. East Hanover
 Dick Greenfield Dodge Inc. Lawrenceville
 Mt. Ephraim Dodge Mt. Ephraim
 Potamkin/Paramus Dodge Paramus
 Fairway Dodge Inc. Ridgewood
 Dodgeland Springfield
 Wayne Dodge Wayne
 Woodbridge Dodge Inc. Woodbridge
 Royal Dodge Inc. Woodbury
 Nevada Willden's Pride Dodge Las Vegas
 Chapman's Las Vegas Dodge Las Vegas
 New York Security Dodge Amityville
 Northern Boulevard Dodge Inc. Bayside
 Van Cortlandt Park Dodge Inc. Bronx
 Huntington Dodge Inc. Huntington
 Station
 Reese Bros. Inc. Lynbrook
 Merrick Dodge Merrick
 New Rochelle Dodge Inc. New Rochelle
 Yonkers Avenue Dodge Inc. Yonkers
 Ohio Ganley Dodge Inc. Bedford
 Glenway Dodge Inc. Cincinnati
 Kenmont Dodge Cincinnati
 Joe Kidd Dodge Inc. Cincinnati
 Colerain Dodge Inc. Cincinnati
 Kings Dodge Inc. Cincinnati
 Kemper Dodge Cincinnati
 Spitzer Motor City Inc. Cleveland
 Ganley Dodge West Inc. Cleveland
 Trader Bud's Westside Dt. Columbus
 Yates-Wyler Dodge Inc. Milford
 Great Northern Dodge Inc. North Olmstead
 Strongsville Dodge Inc. Strongsville
 Glavic Motors Inc. Wickliffe
 Oregon Dick's Country Dodge Hillsboro
 Bryan Bickmore Dodge Inc. Portland
 Pennsylvania Burgunder Motors Inc. Bridgeville
 Murray Dodge Conshohocken
 D'Ambrosio's Dodge Inc. Downingtown
 Raymond Dodge Inc. Glen Mills
 Reedman Dodge Langhorne
 Potamkin Dodge Philadelphia
 Gary Barbera Dodge Philadelphia
 Baum Boulevard Dodge Inc. Pittsburgh
 Ross Park Dodge Inc. Pittsburgh
 Century III Dodge Inc. Pleasant Hills
 Springfield Dodge Springfield
 Texas Bledsoe Dodge Inc. Arlington
 Bledsoe Dodge Inc. Dallas
 Longhorn Dodge Inc. Fort Worth
 Gulf Freeway Motors Houston
 Crown Dodge Houston
 Greensport Dodge-House Inc. Houston
 Huffines Dodge Inc. Lewisville
 Rodeo Dodge Mesquite
 North Loop Dodge North Richland
 Dodge City-Tomball Inc. Tomball
 Clear Lake Dodge Webster
 Virginia Ourisman Dodge Inc. Alexandria
 Fair Oaks Dodge Inc. Fairfax
 Manassas Dodge Manassas
 Jerry's Dodge Springfield
 Templeton Dodge Vienna
 Lustine Dodge Woodbridge
 Washington Tom Matson Dodge Inc. Auburn
 Lynnwood Dodge Inc. Lynnwood
 BBC Dodge Inc. Seattle
 Bill Pierre Dodge Inc. Seattle
 -0- 1/31/92
 /CONTACT: Terri Houtman of Dodge, 313-956-3667; or Rita McKay of Chrysler, 313-252-8794/
 (C) CO: Dodge Division; Chrysler Corporation ST: Michigan IN: AUT SU:


JG-SK -- DE002 -- 5519 01/31/92 10:05 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 31, 1992
Words:1374
Previous Article:ENGINEERS MEET TO DISCUSS FUTURE OF AEROSPACE DESIGN
Next Article:SAAB TO TRANSPORT NEW CARS WESTWARD VIA LANDBRIDGE; DELIVERY TIME TO WESTERN DEALERS REDUCED
Topics:


Related Articles
CHRYSLER FRESHENS INCENTIVE VALUES
DODGE VIPER RT/10'S ON THEIR WAY TO CALIFORNIA
CHRYSLER REVISES INCENTIVES IN 'SUMMER SAVINGS' PROGRAM
CHRYSLER TO BUILD VIPER GTS COUPE
CHRYSLER EXTENDS INCENTIVE PROGRAM; ADDS MINIVAN PROGRAM
'VIPER' SERIES ELEVATES PRODUCT PLACEMENT
IROC SERIES TO GIVE RACE FANS A PEEK AT THE FUTURE OF DODGE
CHRYSLER TO INVEST $750 MILLION IN ENGINE PLANT; MOVE VIPER PRODUCTION
DODGE VIPER OWNERS FROM AROUND THE COUNTRY MEET AT CONNER AVENUE ASSEMBLY PLANT TO TAKE PERSONAL DELIVERY OF NEW GTS COUPES
Dodge Viper SRT10 Will Live On.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters