MILLIONS of people will be quitting the booze for Dry January.
The estimated 4.2 million going alcohol free this month can expect immediate physical, psychological and emotional benefits.
Analysis of more than 2,500 social media posts discussing Dry January talk about improved sleep, appearance, energy levels, weight loss and levels of selfesteem.
The study, published in the journal Drugs: Education, Prevention and Policy, revealed fundraising for charity was not a prime reason to take part.
Report author Dr Henry Yeomans, of Leeds University, said: "Dry January focuses on the positives to encourage people to become new, low-alcohol versions of themselves."
Also those people taking part in Dry January can expect to be drinking less six months later.
A separate study of 800 participants by Sussex University has revealed the longer effect of taking part in the abstinence challenge. By August the average number of drinking days per week had dropped from 4.3 to 3.3 while units consumed per drinking day dropped on average from 8.6 to 7.1. Seven out of 10 participants slept better and had more energy during January while six out of 10