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DNAP TOTAL PRODUCT SALES DOUBLE, BRANDED PRODUCE SALES MORE THAN TRIPLE; TOMATO MARKET EXPANSION BEGINS

 CINNAMINSON, N.J., Oct. 19 /PRNewswire/ -- DNA Plant Technology Corporation (NASDAQ-NMS: DNAP) today reported that total product sales from its two joint ventures with DuPont, FreshWorld and InterMountain Canola, and from its Quantix diagnostics unit and fresh market tomato program more than doubled in the third quarter ended Sept. 30, compared to the same period a year ago. Accounting for much of the increase, branded produce sales from FreshWorld and DNAP's fresh market tomato program more than tripled.
 Total product sales for the third quarter were $2,500,000 compared to $888,000 for the third quarter of 1992. Excluding sales from discontinued operations (crop disease diagnostics), product sales increased to $2,500,000 from $807,000, up 210 percent. Branded produce sales for the quarter were $1,724,000, up 246 percent from $498,000 for the same period a year ago. Total product sales for the first nine months of 1993 also more than doubled, reaching $6,159,000 compared to $2,581,000 for the first nine months of 1992. Branded produce sales for the first nine months increased to $3,889,000 from $1,218,000 for the same period in 1992.
 DNAP also announced today that it has begun selling its FreshWorld Farms(TM) Tomatoes in 160 ACME Markets stores in the Philadelphia area. The company said that it is on schedule to meeting its plans of being in 500 supermarkets by the end of the year.
 "Our increasing sales are indicative of the fact that we have been expanding distribution for many of our products, including our FreshWorld Farms tomato," said Robert Serenbetz, president and chief executive officer of DNAP. "Given that we are still in less than 10 percent of the United States, we see substantial growth in the future coming from opening up new markets and from the continued expansion of our product line."
 The FreshWorld Farms tomato is a vine-ripened variety that stays fresh for 10 to 14 days compared to most vine-ripes which have a shelf life of three to seven days. DNAP developed its new breed of tomato to have improved taste, a heartier texture, a deep red color, and to be available on a year-round basis.
 In addition, DNAP has expanded the distribution of its carrot product line marketed by its FreshWorld joint venture. In the third quarter, FreshWorld began selling VegiSnax(R) carrot sticks to both the Chicago Public School System and Disney World. FreshWorld also started selling FreshWorld Farms whole carrots on the East Coast in the ACME Markets chain. In addition, FreshWorld began marketing ready-to-eat bite-size carrots.
 DNAP is a leading agricultural biotechnology company, applying a spectrum of technologies to develop and commercialize plant-based products and environmental diagnostic products for consumer and industrial markets. DNAP's two major operating joint ventures are FreshWorld in premium fruits and vegetables and InterMountain Canola Company in special varieties of healthy edible oils.
 -0- 10/19/93
 /CONTACT: Morton Sosland of DNA Plant Technology Corporation, 609-829-0110, or Stacy Berns or Cara Kiewel, of Edelman Worldwide, 212-704-8111/
 (DNAP)


CO: DNA Plant Technology Corporation ST: New Jersey IN: FOD SU: SLS

SH-PS -- NY018 -- 3795 10/19/93 09:23 EDT
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Publication:PR Newswire
Date:Oct 19, 1993
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