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DNA PLANT APPLAUDS NEW NUTRITION-LABELING RULES

 CINNAMINSON, N.J., Jan. 6 /PRNewswire/ -- DNA Plant Technology Corporation (NASDAQ: DNAP) President and Chief Executive Officer Robert Serenbetz issued the following statement today in support of the newly- published federal regulations on the nutrition labeling of food:
 "As a leader in agricultural biotechnology, DNAP applauds the new federal nutrition-labeling rules which will enable consumers to better understand the role of nutrition in health and to make more informed choices regarding their diets.
 "DNAP has used a broad portfolio of technologies to develop for consumers foods that are superior in nutrition and in taste. The premium branded fresh vegetables we are marketing already benefit from our expertise.
 "We believe that under the government's new regulation of fat and cholesterol content claims, our unique edible canola oils, which are low in saturated fat and cholesterol, and high in monounsaturated fat, will provide distinct advantages to food producers.
 "Specifically, no cholesterol' and low saturated fat' claims are possible on products that are fried or baked at high temperatures with our canola oil, such as french fries and potato chips."
 DNAP is a leading agricultural biotechnology company, applying a spectrum of technologies to develop and commercialize plant-based products and environmental diagnostic products for consumer and industrial markets. The company has two major operating joint ventures -- FreshWorld in premium fruits and vegetables, and InterMountain Canola Company in edible canola oil.
 -0- 1/6/93
 /CONTACT: Patricia Seif of DNAP, 609-829-0110; or Fredric Spar of Kekst and Company, 212-593-2655, for DNAP/
 (DNAP)


CO: DNA Plant Technology Corporation ST: New Jersey IN: MTC SU:

GK -- NY013 -- 2100 01/06/93 09:58 EST
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Publication:PR Newswire
Date:Jan 6, 1993
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