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DMX(R) GIVEN REGULATORY APPROVAL TO LAUNCH IN CANADA

 Shaw Communications to Premiere the Industry's Leading
 Premium Digital Audio Service to Its Almost 1 Million Subscribers
 EDMONTON, Alberta, June 25 /PRNewswire/ -- The Canadian Radio- Television Telecommunications Commission (CRTC) has granted approval for Digital Music Express (DMX(R)) to launch in Canada, signaling a new era in premium quality music for the country's 7.5 million cable subscribers.
 DMX-Canada, a partnership of Edmonton-based Shaw Communications Inc. and International Cablecasting Technologies Inc. (NASDAQ-NMS: TUNE) (ICT) of Los Angeles, will market the music service to cable companies across Canada, who in turn will offer it to their subscribers.
 First to launch the DMX service will be Shaw Communications' cable systems located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia. Covering major cities such as Vancouver, Toronto, Winnipeg, Calgary and Edmonton, Shaw Cable serves a total of 890,000 basic cable subscribers.
 "DMX is a major evolution in music enjoyment, quality and choice," said DMX-Canada President Heather Shaw. "We're offering Canadians a new and exciting music service that has been successfully launched in the U.S. and Europe."
 Shaw added, "We've already received an enthusiastic response from Canadian cable operators testing the service, and expect to offer DMX to subscribers as early as this fall."
 ICT Chairman and Chief Executive Officer Jerry Rubinstein said, "Canada is a very important step in the development of the worldwide DMX network. Shaw Communications is a superb company and we're happy to have them as strategic partners in both Canada and the U.S."
 Initially, cable subscribers will be able to select from DMX- Canada's rich and diverse menu of 33 different music channels, specially programmed for Canadian audiences. The music service will eventually offer seven Canadian channels, including Contemporary, with Canadian popular music; Relax, with soothing environmental sounds; Lite Classics, featuring light instrumental selections; Chansons with French language music; and DISCovery, featuring up-and-coming Canadian artists in all music genres. The music is delivered 24 hours a day without commercial or disc jockey interruptions in true Sony-Philips, CD-standard sound.
 One of the unique features of DMX is the hand-held, silent DMX- DJ(R). In addition to selecting music at the touch of a button, the DMX-DJ remote control has a liquid crystal display screen that provides instantaneous information on the music being played, including the song, artist, album, composer and chart position (if appropriate).
 The service will be priced at approximately $9.95 (Canadian) a month. Shaw Communications Inc. (Toronto: SCL) is the third largest multisystem cable television operator in Canada. Shaw also operates eight radio stations in British Columbia, Alberta and Ontario.
 The flagship service of ICT, DMX currently delivers 30 U.S. channels of continuous, CD-standard audio programming, with plans to expand to 60 in October. Launched in late 1991, DMX has more than 200,000 subscribers in more than 500 U.S. cable systems in 47 states. The service is offered by more than 50 leading cable multiple-system operators.
 Publicly traded on NASDAQ/NMS (TUNE), the company is backed by some of the industry's leading players, including Tele-Communications, Inc. (TCI), Scientific-Atlanta, Viacom, KBLCOM, Scripps Howard, Colony Communications, Crown Media, Inc. and Shaw Communications of Canada.
 -0- 6/25/93
 /CONTACT: Heather Shaw of DMX-Canada, 403-468-7115, ext. 360, or Maryse Najar of ICT-U.S., 310-444-1744/
 (TUNE SCL)


CO: International Cablecasting Technologies; Digital Music Express;
 Shaw Communications ST: California IN: CPR SU:


MF-JB -- LA020 -- 5874 06/25/93 16:48 EDT
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Publication:PR Newswire
Date:Jun 25, 1993
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