Printer Friendly

DMX(R) FOR BUSINESS NOW PLAYING AT CAESAR'S PALACE; NATION'S PREMIER CABLE MUSIC SERVICE EXPANDS LAS VEGAS PRESENCE

 LAS VEGAS, July 29 /PRNewswire/ -- Caesar's Palace has selected Digital Music Express (DMX) for Business, the premium digital audio service, as their primary background music source. A joint announcement was made today be Harris Bass, vice president and general manager of Prime Cable, and Lon Troxel, president of International Cablecasting Technologies' Commercial Division.
 DMX for Business, which currently provides 30 channels of CD- quality, uninterrupted, commercial-free music through local cable systems, will soon offer 60 or more channels via direct broadcast satellite.
 Launched in Las Vegas by Prime Cable last year, DMX is available to homes and businesses nationwide.
 "Our subscribers enjoy the superb quality and convenience of DMX," commented Bass. "Offering listeners a myriad of music formats from classic jazz to classic rock, all at the touch of a button, DMX is a huge success for Prime Cable residentially and DMX for Business is a natural choice for Caesar's Palace and other hotels and casinos in the Las Vegas marketplace."
 "In hotels, casinos and restaurants, music is essential in creating an environment that attracts customers and enhances an establishment's image," Troxel noted. "And as Caesar's Palace has discovered, no other music service offers the quality, variety and flexibility of DMX for Business."
 DMX for Business is currently playing throughout Caesar's Palace's 117,000-square-foot casino, one of Las Vegas' largest hotel casinos, as well as the lobby, banquet rooms and Appian Way shopping corridor. DMX installations are presently under consideration by the Appian Way individual shop owners, as well as by businesses in the Forum complex.
 Other Las Vegas hotels and casinos featuring DMX for Business include The Mirage, Sahara, Pioneer Club and Westward Ho, as well as the exclusive Polo Towers condominiums.
 International Cablecasting Technologies Inc. (NASDAQ-NMS: TUNE), the Los Angeles-based parent company of DMX, trades on NASDAQ/NMS as TUNE and is backed by some of the cable industry's leaders including Tele- Communications, Inc. (TCI); Scientific Atlanta Inc.; Viacom; KBLCOM; Scripps Howard; Colony Communications; Crown Media Inc. and Shaw Cablesystems of Canada.
 Serving more than 150,000 cable subscribers in the Las Vegas area, Prime Cable is owned by the nation's 25th largest cable operator, Austin, Texas-based Prime Cable Corp., which operated nine cable systems in seven states.
 -0- 7/29/93
 /CONTACT: Susan Moss of DMX for Business, 310-444-1744, ext. 122; or Bob Kijowski of Prime Cable, 702-384-8084/
 (TUNE)


CO: International Cablecasting Technologies Inc.;
 Digital Music Express for Business; Prime Cable Corp.;
 Caesar's Palace ST: Nevada IN: CPR LEI SU:


BP -- LA027 -- 7249 07/29/93 13:25 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 29, 1993
Words:422
Previous Article:MANY OF CALIFORNIA'S LARGEST LENDERS AND HOUSING INDUSTRY ALLIES LAUNCH MAJOR CONSUMER EDUCATION CAMPAIGN
Next Article:ATRIX INTERNATIONAL ANNOUNCES LICENSE AGREEMENT
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters