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DMS' TV subtitling service powered by Honeycomb.

DMS opened a new 8000sq.ft purpose-built central London headquarters in early 2017.

Digital media agency, DMS, has launched a TV ad subtitling service which will debut on Honeycomb's video ad management platform. The new service is an extension of DMS' centralised localisation business.

Around 10% of television viewers in the UK use subtitles on a daily basis and DMS subtitling service reportedly gives advertisers a new, cost-effective option to ensure their ads are reaching all audiences. DMS' localisation offering already includes transcreation, audio mixing, voiceover recording, social spot subtitling, editing and motion graphics services withTV subtitling joining this range of features..

"The partnership between DMS and Honeycomb enables content owners, marketers and brands to deliver fully adapted and localised content simply and cost-effectively to the UK market," said Simon Briggs, managing director at DMS. "Companies like ourselves and Honeycomb are combining disruptive thinking with innovative technology to transform the advertising landscape with smarter and more efficient services."

Founded in 2016, Honeycomb's video fulfilment platform was built to impact the management and distribution of ads, and put the programmatic future of advertising into everyone's reach.

"Welcoming DMS onto our platform solidifies our ethos to offer a flexible and transparent service with a range of specialist partners," said Ben Smith, head of product at Honeycomb. "The partnership brings together two businesses that share a commitment to challenging existing processes to shape our respective industries."

DMS has reportedly experienced dramatic growth in the past 18 months. The now 100-strong agency opened a new 8000sq. ft purpose-built central London headquarters to meet demand for its services earlier this year. It's also now launched the DMS Academy to provide on the job training and real-world client contact to graduates, enabling trainees to develop the toolsets required to build a successful career in the fast-paced digital media industry.

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Publication:Broadcast Pro Middle East
Date:Oct 2, 2017
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