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DISNEYLAND TO HELP ANAHEIM CELEBRATE EARTH DAY 1993 AT ENVIRONMENTAL FAIRE

 ANAHEIM, Calif., April 8 /PRNewswire/ -- Favorite Disney characters, a photo spot featuring highlights of Mickey's Toontown, exciting earth-friendly giveaway items and a fun new "spokesdinosaur" will all be part of the City of Anaheim's "Let's Make a Difference" Environmental Faire, to be held at Peralta Canyon Park on Sunday, April 18.
 "Recycle Rex," the personable, neon-colored dinosaur Disney created for the California Department of Conservation, will be on hand to greet Faire-goers and deliver his message of "Recycle, reduce, reuse and buy recycled products." Full-color posters of Recycle Rex, printed on recycled paper, of course, will be distributed to youngsters.
 A Disney Feature Animation film featuring Recycle Rex and targeted at children in grades K-6 will be shown throughout the day at the Disneyland exhibit.
 Members of Disneyland's Environmental Affairs team will take pictures of visitors in front of a colorful background, featuring a rendition of Mickey's Toontown. Families will also receive a Jiminy Cricket "Environmentality" canvas shopping bag.
 Disney characters will meet and greet visitors, and will also host "Children's Story Times."
 The faire, which kicks off at 11 a.m. and runs through 4 p.m., showcases Disneyland's aggressive efforts to help educate young people about the importance of recycling, and also offers an inside look at how the park is setting and meeting major recycling, conservation and air and water quality goals.
 "We see our participation in Anaheim's Environmental Faire as a chance to get young people excited about recycling and conservation, and to share some of the tips that have worked so well here at Disneyland," said Disneyland President Jack Lindquist.
 "We're very proud of what we've been able to accomplish as concerned Anaheim residents.
 "This year, Disneyland becomes one of only 50 corporations in the nation who have `closed' the recycling loop. This means that the paper we send out to be recycled, returns to the park in the form of paper towels and bath tissue.
 "Since Disneyland launched its formal recycling program four years ago, more than 6.8 million pounds of material have been collected and recycled," Lindquist explained. "Water use at the park is down over 42 percent from 10 years ago, and 20 percent of the Disneyland and Disneyland Hotel employees carpool, use mass transportation, walk or bicycle to and from work."
 Peralta Canyon Park is located at 115 N. Pinney Dr., Anaheim, off Santa Ana Canyon Road near Imperial Highway. Admission to the Environmental Faire is free.
 -0- 4/8/93
 /CONTACT: Disneyland Publicity, 714-999-4445/


CO: Disneyland ST: California IN: LEI SU:

BP-EH -- LA023 -- 4281 04/08/93 13:43 EDT
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Date:Apr 8, 1993
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