DISCOVERY UNVEILS FIRST TWO-WHEEL DRIVE BICYCLE FOR KIDS AT TOY FAIR '92 IN NEW YORK CITY (Product Announcement)
DISCOVERY UNVEILS FIRST TWO-WHEEL DRIVE BICYCLE FOR KIDS
AT TOY FAIR '92 IN NEW YORK CITY
ST. LOUIS, Feb. 13 /PRNewswire/ -- The world's first line of two- wheel bicycles for children and teenagers, marketed by Discovery Bicycles, will be unveiled at the 89th Annual American International Toy Fair in New York City, Feb. 14-17.
The innovation is considered the first major development to the bicycle since the derailleur, or multi-speed gear-shifting system, which was introduced some 70 years ago, and is now standard equipment on many bicycles.
Conventional bicycles only provide traction to the rear tire, leaving the front wheel more susceptible to slipping and spills. By contrast, the patented, two-wheel drive system powers both the front and rear wheels, greatly increasing the bicycle's traction and ability to maneuver on any terrain, including sand, mud, snow, wet pavement and rough road, much like a four-wheel drive car or truck. With power applied to both wheels, steering control and traction on a variety of surfaces is dramatically improved, with less likelihood of side-slip, even on sharp turns.
Young people who have tried the Discovery bicycle find the increase in control and handling to be superior to ordinary bicycles and more fun to ride.
"We believe that in some ways, two-wheel drive is an even more significant improvement to the bicycle than the derailleur system, since it makes a more direct impact on the rider's safety and control," said Ken Beckham, president of Discovery Bicycles.
Discovery will show four models designed for young people ages seven to 16, at Toy Fair '92, to be held at the Jacob K. Javits Convention Center. The bicycles, priced from $140 to $220, are expected to be available in stores nationwide in August and September of 1992.
Alton, Ill. inventor Bill Becoat, along with Beckham and their company, 2 Bi 2, Inc., hold worldwide patent rights to the two-wheel drive system, and are marketing the bicycles under the Discovery brand for young people. Fourteen higher-end, adult models marketed under the Legacy brand name will be available later this year.
Discovery Bicycles are headquartered at 8996 Manchester Rd., St. Louis, Mo., 314-963-9779.
/NOTE TO EDITORS: Discovery Bicycles will be on display at TOY FAIR '92 Booth No. 2717 of the Jacob Javits Center./
/CONTACT: Nick Sloane of Sloane Communications, 312-465-5906 for Discovery Bicycles/ CO: Discovery Bicycles ST: Missouri IN: HOU SU: PDT SM -- NY047 -- 9682 02/13/92 11:05 EST