Printer Friendly

DISCOVER CHEVROLET -- '94 PRODUCT SHOW HITS SALT LAKE CITY

 SALT LAKE CITY, Aug. 4 /PRNewswire/ -- More than 600 Chevrolet retail sales personnel will put Chevy's all-new 1994 S-Series Pickup trucks through their paces at the State Fairgrounds, Aug. 12 and 13, part of a national road show involving some 17,000 retailers in what may be the most intensive hands-on training program in Chevrolet's history.
 Called "Discover Chevrolet," the training is designed to give dealership salespersons first-hand experience with the new trucks well before they arrive in showrooms this fall.
 Dozens of waves of salespeople are taking the course in 28 different locations. The first wave began July 15 for Detroit-area dealers and salespeople; the final wave is Sept. 22 in St. Louis. Chevrolet's 93 Salt Lake City zone dealers are well represented in the Aug. 12-13 session. The Salt Lake City zone comprises all of Utah, Idaho, the northeast corner of Nevada, the eastern third of Oregon, the western third of Montana and the eastern half of Washington.
 Included in "Discover Chevrolet" is a review of other 1994 Chevrolet products, including the new Camaro convertible, and three driving courses which highlight safety, ride and handling and off-road benefits of the new S-Series Pickups.
 One driving course features a washboard-type exercise designed to dramatize ride, comfort and interior quietness attributes of the new pickups -- compared with its counterparts from Ford and Toyota.
 In some cities, an off-road course is simulated in a parking lot by hauling in some 40 tons of dirt to create the moguls. Elsewhere, natural terrain is used.
 A super-slick skid pad is utilized to dramatize the advantage of standard four-wheel anti-lock brakes on all '94 S-Series trucks -- both two- and four-wheel-drive models. Most competitors either don't offer four-wheel ABS or offer only two-wheel ABS as an option.
 Prices of the new S-Series Pickups -- starting at $9,655 -- were announced in June. Production has started at two assembly plants (Linden, N.J., and Shreveport, La.) with shipments to dealers expected to begin in August. Announcement day is Sept. 23.
 Meanwhile, selected Chevy dealers around the country are evaluating some 900 early-production S-Series models. The dealers may put as many as a million miles on the trucks in an elaborate pre-launch shakedown designed to assure adherence to the highest start-of-production quality standards in the 76-year history of Chevy trucks.
 -0- 8/4/93
 /CONTACT: Suzanne Kane of Chevrolet, 805-373-8442/


CO: Chevrolet ST: Utah IN: AUT SU: PDT

BP-EH -- LA001 -- 9220 08/04/93 09:03 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Aug 4, 1993
Words:409
Previous Article:DISCOUNT AUTO PARTS OPENS THIRD STORE IN GEORGIA
Next Article:DAVSTAR INDUSTRIES SIGNS MULTIYEAR CANADIAN DISTRIBUTION AGREEMENT FOR DRISTAR(R) AND CEN-SLIDE(R) WITH FORMER MINISTER OF HEALTH OF ONTARIO
Topics:

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters