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DISASTER PREPAREDNESS PROGRAM TO MAKE NATIONAL BROADCAST DEBUT

 The Weather Channel to Air `Fire Safe -- Inside and Out';
 Fire Officials Urge Viewers to be Fire Safe
 ATLANTA, July 8 /PRNewswire/ -- Because the United States' fire safety record is among the worst for industrialized nations, The Weather Channel will air "Fire Safe -- Inside and Out" -- a 25-minute fire safety video -- twice on Sunday, July 11. The first broadcast will be at 5 p.m. EDT/2 p.m. PDT, and the second airing will be at 10 p.m. EDT/ 7 p.m. PDT. (Viewers should check local cable listings for availability of The Weather Channel.)
 The per capita fire mortality rate in the United States is 50 percent higher than that of other industrialized nations. An estimated 5,800 people die, and 30,000 people are injured in fires every year. Eighty percent of all fire fatalities occur in the home. In 1991, almost 500,000 homes were damaged or destroyed by fire. Beyond the tragic loss of life, damage estimates surge into the billions of dollars along with the costs of fighting the fires. Much of this destruction could have been prevented with a little preparation around the house.
 "After the devastating Oakland wildfire in 1991, we felt people needed more information on fire safety," said Stan Hunter, senior vice president of programming for The Weather Channel. "While the video is targeted to California viewers and the danger of wildfire, the information is universal. Everyone should see this video, especially if they live in a rural area."
 "Fire Safe -- Inside and Out" is a must-see for homeowners, parents, educators and anyone interested in reducing the risk of injuries, fatalities and property destruction connected with home and wildland fires. The show's one-to-one format features a uniformed officer walking the viewer through the various steps required to make a home fire safe. These simple and inexpensive steps can reduce the chance of injury or fatality in home fires and greatly increase a house's chances of surviving a wildfire.
 "Fire Safe -- Inside and Out" was developed by the California Department of Forestry and Fire Protection (CDF) in response to the increasing number of wildfires burning through heavily populated areas. The Weather Channel and CDF jointly developed "Project: Fire Safe," an education curriculum unit that uses the video as its cornerstone, for junior and senior high school students. The highly successful education program has been available on the West Coast since 1992.
 "We're excited that The Weather Channel has taken such an interest in fire safety and education," said CDF Director Richard Wilson. "Since 90 percent of all wildfires are human-caused, the best way to fight them is with education, preparation and prevention. The key to protecting lives and homes is to be fire safe."
 "Project: Fire Safe," the education unit, was a finalist in the Cable Television Public Affairs Association's annual Beacon Awards and has also been supported by the California School Boards Association, the Oakland Fire Department, the Portland Fire Department, the Seattle Fire Department and the California Interagency Wildland Fire Prevention Council.
 The Weather Channel is television's only 24-hour weather network and can be seen in more than 50.3 million homes nationally. It is headquartered in Atlanta and owned by Landmark Communications Inc. a Virginia-based media company with nationwide operations in publishing, broadcasting and television programming.
 -0- 7/8/93
 /CONTACT: Ray Pearson or Mary Hogan, 310-785-0511, or Kathy Lane, 404-801-2102, all of The Weather Channel; or Chris Gunning or Booker Smith of Manning, Selvage & Lee, 818-509-1840, for The Weather Channel/


CO: The Weather Channel; California Department of Forestry and Fire
 Protection; Landmark Communications Inc. ST: Georgia, California IN: ENT ENV SU:


LS-MF -- LA015 -- 9360 07/08/93 09:06 EDT
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Publication:PR Newswire
Date:Jul 8, 1993
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