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DIRT DEVEL UPRIGHT PLUS HAS A SUCCESSFUL DEBUT AT THE JANUARY '92 INTERNATIONAL HOUSEWARES SHOW IN CHICAGO

 DIRT DEVEL UPRIGHT PLUS HAS A SUCCESSFUL DEBUT AT
 THE JANUARY '92 INTERNATIONAL HOUSEWARES SHOW IN CHICAGO
 CLEVELAND, Jan. 21 /PRNewswire/ -- The Royal Appliance Mfg. Co. (NASDAQ: RVAC) has expanded its Dirt Devil Upright line with the well-received introduction of the new Dirt Devil Upright Plus.
 The Dirt Devil booth at the 1992 NHMA Show constantly remained one of the busiest and most frequented booths of the entire show.
 John Balch, president of Royal, was pleased with Dirt Devil's performance in this year's show.
 "The NHMA show was a great success for us. A lot of folks visited us and I believe our new product will take off like a rocket," Balch said.
 One of those products is the Dirt Devil U-board tools. The hose is constantly hooked up to the fan chamber so it requires no assembly on the consumer's part to go from floor cleaning to above-the-floor cleaning and visa versa -- a wonderful timesaving feature.
 In addition, the unit's bag has a full length zipper which allows for easy access and quick bag change without the mess. The extra-long 25 foot cord reduces constant replugging and the Upright Plus lowers all the way to the floor so cleaning hard-to-reach places is a snap.
 It has a built-in headlight and a wraparound bumper that protects furniture and moldings. Other features include carrying handle, three-position height adjustment system, bleed valve, quick cord release, and non-marring wheels. Even more appealing is the Upright Plus' $99 price point.
 Anxious buyers and manufacturer's reps gathered to see this newest addition to the Dirt Devil family.
 The unveiling of the Upright Plus added to the already heightened interest of Dirt Devil products which have already been highly visible due to an aggressive 1991 $18 million plus advertising campaign, including support on national television, Paul Harvey radio and national print.
 Despite the company's phenomenal growth, Balch remains undaunted. He wants to continue to have fun and notes that, "When you're in the business of picking up dirt, you have to stay close to the ground."
 -0- 1/21/92
 /CONTACT: Stacey Vaselaney of Royal Appliance Mfg. Co., 216-449-6150/
 (RVAC) CO: Royal Appliance Mfg. Co. ST: Ohio IN: HOU SU: PDT


LC -- CL022 -- 2140 01/21/92 18:11 EST
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Date:Jan 21, 1992
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