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DIRECTV Lands Agreement To Distribute Programming Throughout Denver International Airport.

Denver International Airport is site for DIRECTV's First Airport Retail Kiosk- Launch Event to be Held On Dec. 28 to Celebrate Grand Opening

EL SEGUNDO, Calif. -- For the first time, the more than 900,000 travelers expected to pass through the Denver International Airport (DIA) this holiday season, will experience digital-quality DIRECTV([R]) programming while waiting for their flights. DIRECTV has signed a multi-year agreement with the DIA to be the sole provider of programming in select areas throughout the airport.

In addition, DIRECTV is holding a launch event today at DIA to celebrate the opening of its first airport retail kiosk, which will be located on Concourse B. From 11 a.m. to 1 p.m. passengers who visit the new DIRECTV kiosk will receive free DIRECTV logo merchandise, as well as a $5 coupon good toward select food vendors located near the kiosk.

"Travelers arriving earlier and spending more time in airports waiting for their flights now have a new way to enjoy their down time and experience DIRECTV first-hand," said John Suranyi, president, Sales and Service, DIRECTV, Inc. "Customers who are interested in learning more about DIRECTV can speak with a representative who will be on hand at our kiosk to answer any questions. In addition to learning about our service, passengers who are traveling through DIA will have the opportunity to enjoy the same DIRECTV digital-quality programming that millions of families across the country experience in their homes."

The new retail kiosk will showcase DIRECTV's high-definition and DVR services to travelers waiting for their flights. Passengers who visit the kiosk will have the opportunity to sign up for both residential and/or commercial business services from DIRECTV.

Denver International Airport celebrated 10 years of operation on February 28th, 2005. Encompassing 53 square miles of land, DIA is twice the size of Manhattan Island and larger than the city boundaries of Boston, Miami, or San Francisco. Ranked as the 10th busiest airport in the world, DIA is home to more than 30 airlines, including regional and charter carriers, which served more than 43.4 million passengers in 2005.

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET[TM], and MLB EXTRA INNINGS[TM]. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan[TM], US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. DIRECTV is approximately 39 percent owned by News Corporation. For the most up-to-date information on the Company, please visit directv.com.
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Publication:Business Wire
Date:Dec 28, 2006
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