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DIGITAL COMPACT CASSETTE PLAYERS TO GO ON SALE NEXT WEEK

 DIGITAL COMPACT CASSETTE PLAYERS
 TO GO ON SALE NEXT WEEK
 EINDHOVEN, THE NETHERLANDS, Sept. 17 /PRNewswire/ -- Philips Consumer Electronics today announced that the introduction of the Digital Compact Cassette (DCC) music system will begin on Sept. 21, when its DCC900 player/recorders go on sale in Japan.
 The company also announced that retailers will begin selling the DCC music system in France, Germany, Holland and the United Kingdom during the second half of October. DCC will be introduced in the United States during the first week of November, at which time Philips anticipates that the Audio Home Recording Act will be passed.
 "We are pleased to introduce the digital successor to the analog cassette, DCC," said Henk Bodt, chief executive officer of Philips Consumer Electronics. "DCC is a flexible audio system designed to give consumers the recordability and portability of cassette with the sound quality of digital audio."
 DCC provides CD-quality sound plus a combination of new features previously unavailable on recordable music systems, including digital recording, direct track access, text information display and Serial Copy Management System (SCMS). In addition, DCC players have been designed to play and record new DCCs as well as play back cassettes from listeners' existing collections.
 DCC900 decks are being manufactured at Philips' factory in Sagamihara City, Japan at a rate of 20,000 per month and will have a suggested retail price of $799.00. Additional production of DCC player/recorders will begin in Austria and Belgium before the end of 1992.
 Throughout the 12 months following the launch of the DCC900, Philips will introduce a full range of DCC player/recorders, including two personal headphone stereo models (DCC130 playback only and DCC170 playback/record); three car stereo models (DCC800 series); a mini system component (DCC93); and a portable personal system (DCC280).
 The DCC music system includes DCC player/recorders, pre-recorded DCCs by superstar recording artists and blank DCCs for making digital recordings.
 Newly designed pre-recorded DCCs feature full-color album graphics directly on the face of the DCC, making each DCC as unique as the music it contains. A sliding metal shutter locks the hubs and protects the inside of the DCC when not in use. Both blank and pre-recorded DCCs come in an easy-to-handle, protective case compatible with existing consumer and retail cassette storage fixtures.
 According to the DCC licensing agreement administered by Philips, all DCC manufacturers must adhere to specific production and technical specifications to ensure a single worldwide quality standard. Such a standard was never established for the old analog music cassette.
 In support of the DCC launch, the major global record companies -- BMG International, EMI Music Group, MCA Music Entertainment, PolyGram and The Warner Music Group -- will release a total of 500 pre-recorded DCC titles by artists including Bryan Adams, Anita Baker, Berlin Philharmonic, Bobby Brown, Bon Jovi, Eric Clapton, Dire Straits, Genesis, Madonna, Bob Marley, Luciano Pavarotti, REM, Lionel Richie, Prince, Lou Reed, Paul Simon, Simply Red, Frank Sinatra, Sir Georg Solti, U2, Vanessa Williams and Andrew Lloyd Weber.
 Blank DCCs will be available in 45-, 60-, 75- and 90-minute lengths from a variety of manufacturers including BASF, Memorex, Panasonic, Philips, Scotch and TDK. Philips will introduce its 90-minute blank DCC at a suggested retail price of $9.99.
 The DCC music system was invented by Philips Consumer Electronics of The Netherlands, and was co-developed by Matsushita Electric Industrial Company of Japan. Philips is also the inventor of two of the most successful music carriers in the history of the music business, the analog music cassette and the compact disc.
 -0- 9/17/92
 /NOTE TO EDITOR: For more information regarding pre-recorded DCC titles, contact Dawn Bridges or Patricia Kiel, PolyGram Holding, Inc., 212-333-8576/
 /CONTACT: Stewart Wolpin or Jon Kasle of Philips Consumer Electronics Company, 615-521-3109; or, Mark Malinowski or Adam Chasnow of Hill and Knowlton, Inc., 212-697-5600, for Philips Consumer Electronics/ CO: Philips Consumer Electronics ST: IN: HOU SU: PDT


LR -- NY018 -- 0485 09/17/92 09:36 EDT
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Date:Sep 17, 1992
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