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DIGIBOARD ANNOUNCES DIGIVAR PROGRAM FOR RESELLERS; PROGRAM DELIVERS GREATER SUPPORT, SALES AND PROFITS TO DIGIBOARD RESELLERS

 MINNEAPOLIS, July 6 /PRNewswire/ -- DigiBoard, the leading provider of connectivity solutions for multiuser microcomputer systems, today announced the DigiVAR Program, designed to provide optimal support and increase sales and profits for its value-added resellers.
 Under the DigiVAR Program, DigiBoard's field sales force will provide resellers with qualified leads and assist them in finding business partners to better meet the needs of various markets. Resellers will be able to buy product from their choice of DigiBoard authorized distributors, but will receive sales, marketing, and technical support directly from DigiBoard. In addition, resellers will accrue co-op funds that may be used in any way the reseller deems appropriate for promoting DigiBoard products, providing they adhere to DigiBoard co-op guidelines.
 Other benefits of the DigiVAR Program include: competitive pricing, immediate product delivery, direct toll free support, free sales training and literature, advance notification of product announcements, the opportunity to be considered in national advertising campaigns and many others.
 The program has two levels of participation, Gold and Green, based on the sales volume of DigiBoard products the VAR commits to sell each month. To qualify for the program, DigiBoard resellers must serve a predefined specific geographic area, demonstrate technical expertise, sell across a horizontal market and have the resources to service leads provided by DigiBoard.
 "The concept for the DigiVAR Program grew out of responses to an extensive reseller and distributor survey. These responses were used to develop a program that would provide DigiBoard VARs with the industry's best benefits," said Richard Smith, DigiBoard national reseller manager. "At DigiBoard, we work in partnership with our resellers to offer incentives and extra support to help them resell our multiuser connectivity solutions."
 Smith continued, "Working with DigiBoard allows resellers and distributors to offer the most complete connectivity solutions available. The program provides access to DigiBoard's numerous partners, such as Novell, SCO, Sun, Apple, and Microsoft, which is invaluable."
 DigiBoard's current expectations are to authorize approximately 250 VARs domestically.
 DigiBoard, a division of Digi International (NASDAQ: DGII), manufactures a suite of connectivity solutions for multiuser systems, LANs and WANs on the ISA, EISA, Micro Channel and NuBus platforms. DigiBoard markets its products through an international network of distributors. Digi International recently was ranked the 25th best small company in the United States by Forbes magazine.
 /NOTE TO EDITORS: All brandnames and product names are trademarks or registered trademarks of their respective companies./
 -0- 7/6/93
 /CONTACT: Kristin Kimmel of DigiBoard, 612-943-9020, ext. 344; or Leahanne Hobson of Copithorne & Bellows, 617-252-0606, for DigiBoard/
 (DGII)


CO: DigiBoard; Digi International ST: Minnesota IN: CPR SU: PDT

DJ -- NE001 -- 8472 07/06/93 08:00 EDT
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Publication:PR Newswire
Date:Jul 6, 1993
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