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DIETER AMBROS, PAST CHAIRMAN OF HENKEL CORP., HONORED BY THE COMMERCIAL DEVELOPMENT ASSOCIATION

 DIETER AMBROS, PAST CHAIRMAN OF HENKEL CORP.,
 HONORED BY THE COMMERCIAL DEVELOPMENT ASSOCIATION
 CHICAGO, March 24 /PRNewswire/ -- Dieter H. Ambros, the past chairman of the Henkel Corp., today was awarded the Commercial Development Association's (CDA) 1992 Honor Award during a ceremony here.
 Ambros was granted the 1992 Honor Award in recognition of his contributions in building the U.S. subsidiaries of Henkel and BASF into major factors in the North American chemical industry and in expanding the Henkel Group as a worldwide chemical player.
 In December 1991, Ambros retired as chairman of Henkel Corp. and as executive vice president and managing partner of the Henkel Group. During his Henkel tenure, Ambros was responsible for the Group's worldwide Chemical Products business sector.
 In his address to the Commercial Development Association's Honor Award Banquet, Ambros related some of the high points of his career in building the operations of BASF and Henkel. And he said the objectives of the CDA are: "To tailor our products and processes to our customers' requirements, to apply our chemistry and engineering to their betterment, and to increase the satisfaction of the final consumer."
 One example of such a commercial development project initiated during Ambros' tenure at Henkel is the commercialization of Henkel's alkyl polyglycoside surfactants, a new line of surface active agents with wide industrial application. When the opportunity arose to acquire the technology, Henkel acted rapidly with a trans-Atlantic effort. Subsequently, Henkel invested in a large-scale manufacturing plant, which started up in Cincinnati this month.
 Dr. Konrad Henkel, the honorary chairman of the Henkel Group, said Ambros was expected to achieve two objectives when he became chairman of Henkel Corp. in 1985: "To grow the company significantly in the U.S.A., and to position the chemicals business as a global, worldwide force for the 90's.
 "It is my conviction that you have achieved both objectives in a way far more outstanding than were our best expectations," Henkel said.
 During his address, Ambros also told of his efforts to revitalize the core businesses of Chemie AG Bitterfeld-Wolfen, where he took over as president and chief executive officer on Jan. 1, 1992. The company, located in the industrial region near Leipzig, is one of the former East Germany's largest chemical enterprises.
 Ambros said he is streamlining the core Chemie AG operations to make them more efficient competitors in world markets. He said employment has been cut from 18,000 to 7,000 and 45 plants of a total 110 are being dismantled. Major cleanup projects are under way, and new effluent and solid-waste facilities are under construction.
 At the same time, Ambros said, he is seeking industrial firms to invest in other portions of the complex. He said Bayer AG, Heraeus GmbH and Sidra Wasserchemie GmbH have already committed to investments totaling $470 million and creating more than 800 jobs. In addition, he said, deals are near completion with eight other investors, and negotiations are under way with another 16.
 Henkel Corp., based in Gulph Mills, Pa., provides chemicals and related services to almost every industrial sector. Henkel Corp. is the North American operating company of the Henkel Group, which is headquartered in Duesseldorf, Germany. The Henkel Group is a leading manufacturer of consumer personal-care and cleaning products, adhesives and oleochemicals.
 /delval/
 -0- 3/24/92
 /CONTACT: Bill Kosman of Henkel Corporation, 215-270-8196/ CO: Henkel Corporation; Commercial Development Association ST: Pennsylvania; Illinois IN: CHM SU:


MK-CC -- PH048 -- 1270 03/24/92 17:09 EST
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Date:Mar 24, 1992
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