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DIET COKE, CAPED CRUSADER RETURN FOR SUMMER PROMOTIONAL EFFORT

 DIET COKE, CAPED CRUSADER RETURN FOR SUMMER PROMOTIONAL EFFORT
 ATLANTA, June 4 /PRNewswire/ -- Coca-Cola USA and Warner Bros. today announced they will once again join together in a marketing program themed around a Batman film, this time linking diet Coke and "Batman Returns."
 This continues a partnership for diet Coke which began with the 1989 blockbuster release of "Batman" -- one of the highest-grossing films of all time.
 Debuting nationally on Friday, a new 30-second diet Coke commercial will feature Batman and the mysterious Catwoman. The commercial was shot on the Gotham City set of "Batman Returns."
 Point-of-sale materials and outdoor advertising are also included in the 1992 promotional effort. As a major extension of the effort, theater customers of Coca-Cola throughout the U.S. will offer a "Batman Returns" Collector Popcorn Tub with the purchase of a large soft drink and popcorn. A special Batman poster giveaway will be featured at United Artist Theaters with the purchase of a popcorn/soft drink combo.
 In addition, in some markets cans of Coca-Cola products will feature Batman and special tie-in offers at Six Flags parks throughout the U.S.
 "Batman Returns" opens nationwide June 19.
 -0- 6/4/92
 /CONTACT: Abbe Kirsten of Coca-Cola USA, 404-676-4684/ CO: Coca-Cola USA; Warner Bros. ST: Georgia IN: ADV ENT SU:


BR -- AT006 -- 7005 06/04/92 11:29 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 4, 1992
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