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DIAMANTE SHINES STRONG FOR MITSUBISHI MOTORS; TOTAL VEHICLE SALES FOR JULY REFLECT SECOND STRONGEST MONTH OF THE YEAR

DIAMANTE SHINES STRONG FOR MITSUBISHI MOTORS; TOTAL VEHICLE SALES
 FOR JULY REFLECT SECOND STRONGEST MONTH OF THE YEAR
 CYPRESS, Calif., Aug. 4 /PRNewswire/ -- While posting its second highest sales period for the year, Mitsubishi Motor Sales of America Inc. (MMSA) reached record levels within the company's luxury performance sedan segment, contributing to a month-end sales total of 18,559 units. Mitsubishi's strong July sales represented a 12 percent increase from a year earlier and a 25 percent increase in Diamante sales over last month's company record.
 "Diamante sales reached nearly 5,000 units, proving a heightened interest in our flagship model," said Kevin Ormes, vice president of sales. "We recently instituted a new affordable leasing program for Diamante and the results have been phenomenal." Strong Diamante sales have reinforced Mitsubishi's decision to not create a separate luxury division for the company and according to Ormes have helped to strengthen the overall image of the Mitsubishi brand.
 Ormes also noted that Mitsubishi recently created a new vehicle loan program for owners of flagship vehicles such as Diamante, Montero and 3000GT models when overnight warranty-related repairs are required. The "Triple Diamond Concierge Service" provides an increased level of customer support and is an expansion of the company's "Diamond Care Customer Service" which applies to all Mitsubishi products.
 Sales of domestically built Mitsubishi products continued to remain high during July, with Eclipse sales reaching 5,600 units for the month. The popular Eclipse sports coupe remains as the company's sales leader.
 Mitsubishi Motor Sales of America Inc. was established in 1982 by Mitsubishi Motors Corp., Tokyo, and markets a full line of subcompacts, compacts, sports coupes, grand touring sports cars, luxury performance sedans, sport wagons, light trucks and sport/utility vehicles.
 MITSUBISHI MOTOR SALES OF AMERICA INC.
 July '92 July '91 Percent change
 Month/YTD Month/YTD Month/YTD
 Total passenger
 car sale(a) 16,937/99,877 14,940/103,543 +13 pct/-4 pct
 Total truck
 sales 1,622/8,642 1,696/11,402 -4 pct/-24 pct
 Total vehicle
 sales 18,559/108,519 16,636/114,945 +12 pct/-6 pct
 (a) Above totals include domestic sales.
 Domestic sales
 (Includes Eclipse/
 Mirage) 6,540/44,892 6,705/44,654 +2 pct/+0.5 pct
 -0- 8/4/92
 /CONTACT: Debbie Stearn-Pollack of Mitsubishi News Bureau, 800-233-MMSA or (in Calif.) 800-828-MMSA/ CO: Mitsubishi Motor Sales of America Inc. ST: California IN: AUT SU:


KJ-EH -- LA033 -- 6805 08/04/92 16:22 EDT
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Publication:PR Newswire
Date:Aug 4, 1992
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