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DEVELOPERS LINE UP FOR NEWTON PLATFORM

 LONDON, Sept. 16 /PRNewswire/ -- Developer interest and support for Apple's Newton technology continues to gain momentum. According to Apple, over 2,000 developers have now expressed an interest in developing applications and titles for the Newton family. A number of developers will have products ready to ship as early as the Autumn of this year.
 Development is possible today by purchasing a beta version of Newton ToolKit (NTK), a serial cable and a Macintosh with a minimum 8/30 configuration. Developers can purchase NTK beta from Apple Programmers and Developers Association (APDA) at 0101 716-871-6555 and 0101 716-871-6511 (FAX). The cost is $795 for the NTK beta, a free upgrade to the final version will be provided to registered owners as soon as it becomes available.
 NTK -- which is due for Autumn shipment -- provides graphical layout capabilities, and utilises both the NewtonScript programming language and built-in Newton components. It will support content, applications development and authoring tools. These tools can significantly reduce the effort and programming time associated with application development, therefore increasing the productivity of developers using the Newton Toolkit.
 Since Apple's worldwide developer conference in May the company has held developer courses in the United States, Japan and Europe, shipped a comprehensive suite of developer tools, and now has in place a full developer program. The developer courses have proved to be extremely popular and productive, with most programmers coming away with working application models after only three days exposure to the new tools.
 UK Developers Applaud Newton Development Tools
 The MultiMedia Corp. (MMC) is an associated company of the BBC which produces a wide range of interactive titles. One of the first Starcore Publishing titles - The Economist World in Figures has been developed in
association with the Economist by MMC. The title is a completely new version of the best selling pocket book on the world's economy designed for use on the Newton platform.
 Max Whitby, one of the MultiMedia Corp.'s founding directors comments: "We are delighted to be developing for the Apple Newton and working with The Economist. Newton is an exciting platform, particularly because of its intuitive interface and the speed at which information can be manipulated. Looking to the future, Newton's communications facilities offer great potential."
 Electronic Book Publishing (EBP) has developed a Newton title for Oxford University Press (OUP). The title contains a complete dictionary, encyclopaedia and a book of quotations. Kenneth Butti, president of EBP comments: "Doing justice to Newton from a programming perspective is a real challenge. It is the first handheld device to offer such a rich operating environment. It became clear during our recent Newton project that we have only just begun to understand the potential of developing applications for Newton-based technology."
 Mike Eleftheriades from development company, Media Synthesis, is enthusiastic about Newton's programming language and Toolkit. He comments: "The Newton programming Toolkit supplies an interactive, visual programming environment which reduces the bulk of application development to simple click-and-drag operations. The programming language combines the best features of several languages to provide a powerful dialect that is extremely easy to learn." He continues, "All in all, the Newton Toolkit provides a novel and exciting way to develop applications."
 NOTE TO EDITORS: The Apple logo is a registered trademark; Macintosh and Newton are trademarks of Apple Computer Inc.
 -0- 9/16/93
 /CONTACT: Russell Brady of Apple Computer UK Ltd., 081-730-2480; or Susie Bridgeman or Fiona Rice, Spreckley Pittham Ltd., 071-388-9988; or Emma Bufton of Regis McKenna Inc., 408-974-1856/


CO: Apple Computer Inc. ST: London IN: CPR SU: PDT

LM-JB -- LA029 -- 2887 09/16/93 18:19 EDT
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Date:Sep 16, 1993
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