Printer Friendly

DETROIT INSTITUTE OF ARTS SATELLITE SHOP RAISES FUNDS, EDUCATES NEW AUDIENCES

 DETROIT INSTITUTE OF ARTS SATELLITE SHOP RAISES FUNDS,
 EDUCATES NEW AUDIENCES
 DETROIT, Feb. 17 /PRNewswire/ -- In September 1991, the Detroit Institute of Arts (DIA) unveiled its latest masterpiece, a satellite museum shop at Twelve Oaks Mall in Novi, Mich. Owned and operated by The Founders Society of the Detroit Institute of Arts, the shop was designed to raise much-needed funds while serving as an educational outlet for a suburban audience. With less than one year in business, the satellite shop has exceeded expectations on both counts.
 During the retail industry's all-important holiday season, the Twelve Oaks mall store enjoyed sales 20-percent higher than anticipated. By the end of 1992, museum officials expect the Novi store, and the original shop within the DIA, to produce $2 million in sales -- a real shot in the arm during tough economic times.
 But, just as important as the shop's financial success is its ability to "introduce" metro Detroiters to the DIA -- it attracted 255 new museum members during the holidays alone. A favorite destination for Twelve oaks shoppers, the satellite shop's merchandise is directly related to the museum's collections and is displayed much as the artwork is at the DIA.
 Designed to capture the architectural essence of the downtown Detroit landmark, the 1,450-square-foot satellite shop features colors, textures and visual presentations similar to the museum.
 Among merchandise carried by the Twelve Oaks shop are sculptural reproductions of museum masterpieces and other giftware. The selection ranges from high-tech architecture for the tabletop to African and pre-Colombian reproductions, as well as Detroit's own Pewabic Pottery; jewelry based on museum reproductions and a special children's section including games and toys that inspire creative play.
 The Detroit Institute of Arts' satellite museum shop is situated along Twelve Oak's Lord & Taylor corridor on the upper level, visible from the mall's center court.
 Plan are currently under way to open a similar shop at the Somerset Collection in Troy, Mich.
 -0- 2/17/92
 /CONTACT: Angie Bournias of Creative Services, 313-964-4670, for the DIA/ CO: Detroit Institute of Arts ST: Michigan IN: SU:


KK -- DE009 -- 3891 02/17/92 16:03 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 17, 1992
Words:353
Previous Article:UNIVERSITY OF WISCONSIN CHANCELLOR TO OPEN PITT'S FOUNDERS DAY SYMPOSIA SERIES
Next Article:BAXTER TO REDEEM PREFERRED STOCK; BOARD RAISES DIVIDEND ON COMMON STOCK 16.2 PERCENT; NEW DIRECTOR, OFFICER PROMOTIONS APPROVED
Topics:


Related Articles
CADILLAC AND METROPOLITAN DETROIT CADILLAC DEALERS BECOME INAUGURAL PATRON SPONSOR OF THE DETROIT INSTITUTE OF ARTS
Northwest Airlines Promotion of Detroit Institute of Arts Corporate Membership
'Under The Stars XX' to Benefit The Detroit Institute of Arts On Saturday, November 13, 1999.
Institute of Music and Dance to Become Part of Marygrove College.
Arts International Announces American Artist for 2001 Venice Biennale.
Arts International Names First Board of Directors.
The Detroit Institute of Arts' Capital Campaign Reaches $100 Million With $7 Million Challenge Grant from Kresge Foundation.
DIA Restructures Fundraising Operation and Cuts Costs; Layoff Notices to 55 Employees.
Changing of the garde: Christian Rattemeyer on Marc-Olivier Wahler.
The art of support: a new DIA emerges with an army of business leaders behind it.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters