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DETROIT EDISON OFFERS 'BRIGHT IDEAS' ON HELPING NON-PROFIT ORGANIZATIONS TO INCREASE DONATIONS

 DETROIT EDISON OFFERS 'BRIGHT IDEAS'
 ON HELPING NON-PROFIT ORGANIZATIONS TO INCREASE DONATIONS
 DETROIT, Jan. 28 /PRNewswire/ -- With the state of the economy in southeastern Michigan, non-profit organizations could use some "BRIGHT IDEAS" on how to increase contributions from the public.
 In this instance, BRIGHT IDEAS is more than a concept. It's the name of Detroit Edison's (NYSE: DTE) residential customer newsletter, which will offer special incentives to readers who help non-profit organizations featured in each edition of the publication this year.
 The new BRIGHT IDEAS program for non-profit agencies will debut in February, and will feature the American Red Cross. The issue will include an article, accompanied by a special offer for a free first-aid kit, aimed at encouraging increased blood donations at the agency's permanent donation sites. The newsletter will be mailed to Detroit Edison's 1.75 million residential customers with their February bills.
 "During tough economic times, non-profit agencies need help from both the business community and individuals now more than ever," said Saul J. Waldman, the utility's vice president of public affairs.
 "That's why Detroit Edison has developed this unique program, which we hope will encourage increased awareness and support of non-profit organizations in this area," Waldman said.
 In addition to featuring the American Red Cross, the February issue will provide useful information about customer service improvements, winter storm safety and energy conservation, as well as features on recipes and community activities.
 The February edition is the first of six planned for 1992; the next issue is scheduled for April. Future issues of BRIGHT IDEAS will feature additional information about electric service, and profile non-profit organizations that help the community by assisting the needy, educating the public or providing other valuable services.
 -0- 1/28/92
 /CONTACT: Vanessa Waters, 313-237-7255, or Lorie N. Kessler, 313-237-8807, both of Detroit Edison/
 (DTE) CO: Detroit Edison ST: Michigan IN: UTI SU: PDT


JG-ML -- DE023 -- 4353 01/28/92 15:18 EST
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Publication:PR Newswire
Date:Jan 28, 1992
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