DETROIT EDISON JOINS FORCES WITH THE SALVATION ARMY IN THIS MONTH'S NEWSLETTER 'BRIGHT IDEAS'
DETROIT EDISON JOINS FORCES WITH THE SALVATION ARMY IN THIS MONTH'S NEWSLETTER 'BRIGHT IDEAS' DETROIT, May 15 /PRNewswire/ -- This month's "Bright Ideas," Detroit Edison's residential customer newsletter, has joined forces with The Salvation Army to help promote the organization's efforts to provide shelter, food, clothing, substance abuse counseling and other services for the homeless and needy. By profiling non-profit organizations and offering special incentives to encourage reader contributions, "Bright Ideas" has become a link between need and resources in the community. The May newsletter offers a free coffee mug to any reader who contributes $35 or more to The Salvation Army in May or June. Designed especially for this offer, the mugs contain the phrase "I Share, I Care" and the organization's familiar red shield. "Nearly 2 million customers hear from us on a regular basis through this newsletter," said Lewis K. Layton, director of Communications Services for Detroit Edison. "While it's important that we keep customers informed about how to get the most from their electric service, we also have a unique opportunity, through 'Bright Ideas,' to direct attention to some very worthwhile organizations," Layton said. "Those who use or see these mugs will be reminded that The Salvation Army needs help year-round." "Bright Ideas" has, so far this year, provided a link between utility customers and support for American Red Cross and WTVS- Channel 56. February's "Bright Ideas" reminded readers about the work of the Red Cross and the importance of donating blood -- particularly in light of depleted community supplies and a reduced number of companies and organizations serving as collection facilities. As a result, the Red Cross reported a 20-percent increase in February and March for first- time donors at its 10 permanent collection sites in southeastern Michigan. April's "Bright Ideas" profiled this area's only Public Broadcasting System television station -- Channel 56 -- and included a coupon for a bonus gift for contributors. "There is great need in this community, but we know there is great generosity as well," Layton said. "We're trying to do our part to bring the two together." -0- 5/15/92 /CONTACT: Vanessa Waters, 313-237-7255, or Lorie N. Kessler, 313-237-8807, both of Detroit Edison/ (DTE) CO: The Detroit Edison Company; The Salvation Army ST: Michigan IN: UTI SU:
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|Date:||May 15, 1992|
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