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DEPTFORD SEARS EMPLOYEE APPEARS IN NATIONAL TV SPOT

 DEPTFORD SEARS EMPLOYEE APPEARS IN NATIONAL TV SPOT
 DEPTFORD, N.J., May 13 /PRNewswire/ -- Cecil W. Bond III, a


Burlington, N.J., resident who is a part-time Office Center account executive for Sears Brand Central at Deptford Mall, is appearing in the company's national TV commercials during Brand Central's Carnival of Values May promotion.
 Bond was one of four Sears associates selected nationwide to appear in the commercials. He has worked for Sears for two years. Bond started selling computers at the Moorestown, N.J., store. He was transferred to the Deptford store last July for the Office Center grand opening.
 During the commercial, the associates introduce themselves as Sears employees and discuss items on sale throughout the Carnival of Values promotion.
 Bond's television debut began when Sears Brand Central district business managers nominated Brand Central associates for auditions. Brand Central is Sears appliance and electronics superstore.
 More than 70 employees were chosen, and each was asked to make a two-minute video introducing themselves and providing some information about themselves and how long they have worked for Sears.
 "When I found out I was selected to appear in this commercial I was thrilled," said Bond. "It's a tremendous honor to be part of this special advertising campaign. It gives me such pride to be able to go on national TV and tell America about values at Brand Central -- something I already do with my local customers in my job as account executive."
 "We selected Sears associates to take part in the commercials because they are the people who represent Sears every day to our customers when shopping at Sears," said Forrest R. Haselton, president of retail for Sears Merchandise Group.
 Sears associates appeared in commercials last Thanksgiving night during the premiere of "E.T., The Extra-Terrestrial," to introduce Sears' 'You Can Count On Me' marketing and customer service campaign.
 "Customer response to those commercials was extremely favorable, so we decided to try it for the Carnival of Value promotion. We plan to use associates for additional commercials this Fall," added Haselton.
 The Carnival of Values promotion, which began April 29 and runs through May 23, offers customers a wide-range of items on sale including appliances, microwaves, televisions, camcorders, stereos, and computers.
 /delval/
 -0- 5/13/92
 /CONTACT: Marci J. Grossman of Sears, Roebuck and Co., 312-875-8316/ CO: Sears, Roebuck and Co. ST: New Jersey IN: REA SU:


JS -- PH020 -- 9622 05/13/92 11:15 EDT
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Date:May 13, 1992
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