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DEPARTMENT OF EDUCATION, CAMPBELL SOUP CELEBRATE 20 YEARS OF GRASSROOTS SUCCESS; LABELS FOR EDUCATION IS PROOF PEOPLE CAN MAKE A DIFFERENCE

DEPARTMENT OF EDUCATION, CAMPBELL SOUP CELEBRATE 20 YEARS OF GRASSROOTS SUCCESS; LABELS FOR EDUCATION IS PROOF PEOPLE CAN MAKE A DIFFERENCE
 WASHINGTON, Oct. 14 /PRNewswire/ -- While education has been working its way to the top of the nation's priority list, for 20 years Campbell Soup Company (NYSE: CPB) has been helping communities across the nation provide quality education for America's children through its Labels for Education (LFE) program.
 LFE offers public, private and parochial schools (grades K through 12 and pre-school), day care centers and public libraries located in the United States and its territories the opportunity to redeem labels from Campbell products for free educational equipment.
 Officials of the company gathered at the National Press Club in Washington today with Assistant U.S. Secretary of Education Lanny Griffith, Washington, D.C.-area teachers and students, and representatives of a number of national organizations including the National Association of Secondary School Principals, National Catholic Education Association, American Library Association, and Points of Light Foundation to reflect on the program's many successes, and to kick off a year-long 20th Anniversary celebration of the program.
 Speaking on behalf of Secretary of Education Lamar Alexander, Griffith commended Campbell Soup Company for creating the nation's longest-running and most successful private-sector, volunteer-based education initiative of its kind.
 "President Bush's AMERICA 2000 strategy recognizes that the revolution in American education must happen community by community, school by school and that the private sector is a vital partner in bringing it about," Griffith said. "The Labels for Education program creates a unique partnership between business and the community to help schools."
 Griffith also commended Campbell for the publication of a new booklet called "101 Things You Can Do to Help Education." The booklet, which will be distributed nationwide, contains practical suggestions from educators, parents, students, government, business and civic leaders on things anyone can do to make a positive difference in their local schools. It also contains an introductory message from Secretary Alexander. "In publishing the booklet," Griffith said, "Campbell is once again demonstrating its leadership in support of education. It is our mutual hope that the booklet will stimulate a grassroots swell of activities in support of our nation's schools."
 Herbert M. Baum, president of Campbell North and South America, commenting on the creation of the Labels for Education program said, "Campbell Soup Company shares the concern of parents, teachers and community leaders across America about the education of our nation's children. We started the Labels for Education program to give people in the nation's cities, suburbs and rural areas a way to do something to make their local schools better."
 Over the past 20 years, he noted, billions of labels have been redeemed for more than $50 million in educational equipment benefiting more than 50,000 American schools, day care centers and public libraries. "We are quite proud of that accomplishment," Baum added.
 One educator present for today's event was Robert Phillips, principal of the Red Bird Mission School of Beverly, Ky. Located in the Daniel Boone National Forest in southeastern Kentucky in a town that is not even on most maps, this school has consistently led the nation in label collection and redemption. Last year alone, the school collected over 2 million labels which it redeemed for a 15-passenger van, the school's sixth van in six years.
 While being presented with the keys to Red Bird's newest van, Phillips said, "The vans and equipment we have been able to get through the Labels for Education program have been a godsend, but there is more to the program than free equipment. By participating in the program, youngsters learn about leadership, goal-setting and teamwork, skills that will help them immeasurably throughout their lives."
 In the spirit of celebration, Campbell also made a donation of 20,000 labels to the District of Columbia Public Schools, which was accepted by Dr. M. Laverne Daniels on behalf of the schools. Also present at today's event were teachers and students from River Terrace Elementary School, St. Thomas More and Supertots day care center, all LFE participants located in Washington, D.C.
 The 1992-93 Labels for Education program runs through March 1, 1993. For more information on Labels for Education, or to register without obligation, call 800-424-5331, department PR, or write to Campbell's Labels for Education Program, P.O. Box 4552-PR, Monticello, Minn., 55565.
 /delval/
 -0- 10/14/92
 /CONTACT: Bruce Rosner or Stacey Wilson of The Tierney Group, 215-732-4100, for Campbell Soup/ CO: U.S. Department of Education; Campbell Soup Company ST: District of Columbia, New Jersey IN: FOD SU:


LJ-MJ -- PH002 -- 9811 10/14/92 11:26 EDT
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Publication:PR Newswire
Date:Oct 14, 1992
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