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DEN-MAT ISSUES CORRECTION TO PRESS RELEASE ON TOOTHPASTE ABRASION

 LOS ANGELES, April 7 /PRNewswire/ -- In reference to the March 23 press release issued by Den-Mat Corp., makers of Rembrandt Oral Care Products, reporting on the relative dentin abrasion (RDA) of many popular brand toothpastes, Den-Mat wishes to correct any false impressions that may have been created by the document.
 Den-Mat does not wish to imply that the American Dental Association's RDA reference of 100 is a standard for low abrasion. It is simply a reference point for the difference in toothpaste relative abrasion.
 The press release misquoted Warren Scherer, D.D.S., associate professor, New York University College of Dentistry. His corrected quote should read, "Consistent exposure over a long period of time to abrasive agents erodes the dentin, making it easier for plaque and tartar to adhere to the teeth and even causing gum line damage." (The original document of March 23 said tooth enamel, rather than dentin.)
 The press release also misquoted Richard Glace, vice president of research and production for Den-Mat Corp. His quote should have read as follows: "Rembrandt's cleansing and whitening effects are achieved by mild, selective abrasion primarily by its patented ingredient, Citroxain(TM). With modern toothpaste formulations such as Rembrandt, it is possible to have high cleaning power without high abrasivity."
 Glace also mentioned that this has been demonstrated in four university clinical studies to date, which all support Rembrandt's superior cleaning ability with a formulation that has a low abrasion factor.
 Den-Mat does not wish to suggest in any way that toothpastes used by the public are unsafe. The purpose of the release was to demonstrate that there is a difference in the amount of gum-related exposed root dentin that can be worn away by different toothpastes on the market. The consumer should be aware that cleaning ability can be achieved with selective abrasion (i.e. abrading away debris such as plaque, stain and tartar, while removing less dentin). Clinical tests demonstrate Rembrandt Whitening Toothpaste's superior ability to remove plaque, stain and tartar while laboratory tests demonstrate that it removes the least amount of dentin.
 Furthermore, Den-Mat does not wish to imply that the Indiana University study concurs with any of the interpretations set forth in the press release. However, Den-mat believes that the company's conclusions are sound.
 -0- 4/7/93
 /CONTACT: Bette Light of Kip Morrison and Associates, 310-274-6726, for Rembrandt Oral Care Products/


CO: Rembrandt Oral Care Products; Den-Mat Corp. ST: California IN: HEA SU:

JL-MS -- LA036 -- 3960 04/07/93 17:50 EDT
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Date:Apr 7, 1993
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