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DELTA TO INCREASE FARES 5 PERCENT SEPTEMBER 1; ANNOUNCES DELTA FALL SALE FARE

 DELTA TO INCREASE FARES 5 PERCENT SEPTEMBER 1;
 ANNOUNCES DELTA FALL SALE FARE
 ATLANTA, July 30 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) today announced plans to increase all one-way and round-trip domestic business and leisure fares in the 48 contiguous states by 5 percent over today's fares. The increase is effective September 1. Delta's actions, both its fare increase and the Fall Sale Fare, are within the framework of the 4-tier pricing structure which Delta feels best serves the needs of the consumers, airlines and travel agents.
 Delta Chairman and Chief Executive Officer Ronald W. Allen said: "The fare restructuring initiated earlier this year lowered fares significantly. With most airlines reporting large losses, it is clear that prices must increase to cover our costs. With this in mind effective September 1, 1992, Delta will increase its domestic fares by 5 percent to better reflect the cost of providing the service."
 Allen continued: "Fare increases do not normally take place at the start of one of the slowest travel periods of the year. In fact, fall of the year normally sees airlines reducing prices to stimulate travel. Thus, before we raise prices for the long-term, we are offering a brief sale to encourage travel in the fall. Our Delta Fall Sale Fares will make fall travel attractive by reducing by approximately 30 percent the price we now charge for our 14-day advance purchase tickets."
 The Delta Fall Sale is available for sale at the start of business Friday, July 31, and ends at midnight August 31, 1992. The fare is for round-trip travel in the 48 contiguous states from September 14 through December 14, 1992 (Thanksgiving blackout November 20, 24, 25, 29, 30). A Saturday stay is required and the fare is nonrefundable.
 "We have a plentiful supply of seats available at this fare," Allen remarked. "Those who did not travel this summer or who have other travel needs should take advantage of this excellent fare because after August 31 our fares go up."
 EXAMPLES OF DELTA SEPTEMBER FARE INCREASE
 AND
 DELTA FALL SALE FARE
 14-DAY ADVANCE
 PURCHASE FARE
 EXAMPLE OF PRESENT 14-DAY 5 PCT. INCREASE
 MARKET ADVANCE PURCHASE FALL SALE FARE SEPTEMBER 1
 New York City-
 Ft. Lauderdale $320 $220 $340
 Boston-Miami $320 $220 $340
 Atlanta-Tampa $230 $160 $240
 Atlanta-New York City $340 $240 $360
 Newark-Dallas/Ft. Worth $330 $230 $350
 Cincinnati-Portland (Or) $420 $290 $440
 New York City-
 Los Angeles $480 $340 $500
 -0- 7/30/92
 /CONTACT: Delta Air Lines public relations, 404-715-2533/
 (DAL) CO: Delta Air Lines, Inc. ST: Georgia IN: AIR SU:


BR-EA -- AT013 -- 5229 07/30/92 15:34 EDT
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Publication:PR Newswire
Date:Jul 30, 1992
Words:435
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