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DELL REDUCES PRICES ON POPULAR DESKTOP AND NOTEBOOK MODELS; SAVINGS OF UP TO 16 PERCENT EFFECTIVE IMMEDIATELY

 DELL REDUCES PRICES ON POPULAR DESKTOP AND NOTEBOOK MODELS;
 SAVINGS OF UP TO 16 PERCENT EFFECTIVE IMMEDIATELY
 AUSTIN, Texas, Dec. 3 /PRNewswire/ -- Continuing to drive forward its market-share momentum in a fiercely competitive personal computer market, Dell Computer Corporation (NASDAQ: DELL) today announced that it has reduced prices on seven of its desktop and notebook PCs by as much as $500. The reductions affect 386SX/DX- and 486SX/DX-based systems and are effective immediately.
 "Today's announcement reaffirms our commitment to continue to provide the best possible value for our customers' PC dollar," said Joel J. Kocher, Dell's senior vice president of U.S. sales and operations.
 The reductions come in tandem with the introduction today of three aggressively-priced, upgradeable 486 PCs targeted for general business users.
 Dell systems affected by today's reduction include three 386SX-based notebook PCs; three systems in Dell's 486D family of mid-sized desktops and the 386-based, 25-megahertz (MHz) Dell System 325P.
 Prices for the Dell System 320N+, which utilizes advanced nickel- metal hydride battery technology to prolong operating life, have been reduced by $500 and now begin at $2,999 for a system with 4-megabytes (MB) of random access memory (RAM), a 3.5-inch diskette drive and a 60MB hard disk drive. The highly-acclaimed Dell System 320N has been reduced by $100 on configurations that include a 60MB hard disk drive. Additionally, the full-featured NX20 by Dell has been reduced by up to $400. For example, a system configured with 2MB of RAM, a 3.5-inch diskette drive and a 60MB hard disk drive, previously priced at $2,499, is now $2,099.
 Lower prices are also effective today for Dell's 486D family of high-performance, upgradeable desktop PCs, which have been reduced by $200 on all configurations. For example, the 486SX- based, 20MHz Dell System 486D/20 was previously priced at $3,199 for a configuration including 4MB of RAM, an 80MB hard disk drive, a Dell UltraScan 14C monitor with 1024 X 768 non- interlaced resolution, and one diskette drive. The same configuration is now $2,999. A $200 price reduction has also been implemented on all configurations of the award-winning Dell System 325P.
 Please see table below for detailed pricing information.
 Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support.
 /NOTE: Information on Dell Computer Corporation and its products can be obtained through toll-free number: 1-800-BUY DELL (1-800-289-3355)./
 Dell and Dell System are registered trademarks of Dell Computer Corporation.
 Other trademarks and trade names are used to identify the entities claiming the marks and names of their products. Dell Computer Corporation disclaims any proprietary interest in trademarks or trade names other than its own.
 PRICING OF POPULAR CONFIGURATIONS
 NOTEBOOK SYSTEMS
 DELL SYSTEM 320N+
 with 4MB RAM, 60MB hard drive and 3.5-inch diskette drive
 PREVIOUSLY NEW PRICE PRICE DELTA PCT CHANGE
 $3,499 $2,999 $500 14.29
 DELL SYSTEM 320N
 with 1MB RAM, 60MB hard drive and 3.5-inch diskette drive
 PREVIOUSLY NEW PRICE PRICE DELTA PCT CHANGE
 $2,799 $2,699 $100 3.57
 NX20 BY DELL
 with 2MB RAM, 60MB hard drive and 3.5-inch diskette drive
 PREVIOUSLY NEW PRICE PRICE DELTA PCT CHANGE
 $2,499 $2,099 $400 16.01
 DESKTOP SYSTEMS
 DELL SYSTEM 486D/33
 with 8MB RAM, 200MB hard drive, UltraScan 15FS monitor and 1
 diskette drive
 PREVIOUSLY NEW PRICE PRICE DELTA PCT CHANGE
 $5,099 $4,899 $200 3.92
 DELL SYSTEM 486D/25
 with 4MB RAM, 100MB hard drive, UltraScan 14C monitor and 1
 diskette drive
 PREVIOUSLY NEW PRICE PRICE DELTA PCT CHANGE
 $3,599 $3,399 $200 5.56
 DELL SYSTEM 486D/20
 with 4MB RAM, 80MB hard drive, UltraScan 14C monitor and 1 diskette
 drive
 PREVIOUSLY NEW PRICE PRICE DELTA PCT CHANGE
 $3,199 $2,999 $200 6.25
 DELL SYSTEM 325P
 with 2MB RAM, 50MB hard drive, VGA Color+ monitor and 1 diskette
 drive
 PREVIOUSLY NEW PRICE PRICE DELTA PCT CHANGE
 $2,199 $1,999 $200 9.10
 -0- 12/3/91
 /CONTACT: Jill Shanks, 512-338-8499, Michele Moore, 512-343-3535, or Don Collis, 512-338-8671, all of Dell Computer/
 (DELL) CO: Dell Computer Corporation ST: Texas IN: CPR SU:


KD -- NY061 -- 8811 12/03/91 13:48 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Dec 3, 1991
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