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DELL REDUCES PRICES ON DIMENSION LINE BY AS MUCH AS 18 PERCENT

 AUSTIN, Texas, Nov. 30 ~PRNewswire~ -- Reinforcing its position as value leader, Dell Computer Corporation (NASDAQ: DELL) today reduced prices on its entire line of Dell Dimension systems by as much as 18 percent. The Dimension line consists of a full range of low-cost solutions including five desktop systems, three floorstanding servers and two notebook computers, available in a variety of configurations.
 Designed for budget-conscious customers who demand high quality and reliability at competitive prices, all Dell Dimension systems include an Intel386 or i486 microprocessor, accelerated video controller, a 1024 x 768 resolution SuperVGA or UltraVGA color display, 101-key keyboard, pre-installed MS-DOS 5.0, Microsoft Windows 3.1 and a mouse.
 Dell customers can also take advantage of improved availability of all Dimension systems. Orders placed direct with the company are now expected to be filled within about one week. "We have been working over the last three months to improve our production capacity to meet demand. This is just one example of Dell's commitment to continue efforts to reduce the lead-times to better serve our customers," said Joel Kocher, senior vice president of Dell USA. In addition to buying directly from Dell, customers can purchase Dimension systems at CompUSA computer superstores and Staples office supply stores.
 Also, Dell announced new Dimension customers will receive lifetime access to a toll-free expert help hotline. The service has also been extended to current customers, who previously were offered toll-free hotline service for one year. All Dimension systems are fully compatible and run all software that the Dell's performance systems run.
 Today's pricing actions include reductions on all models of the Dimension 486SX~25 by $300. For example, a Dimension 486SX~25 configured with a 25MHz Intel486 microprocessor, 170MB hard drive, 4MB of RAM, SuperVGA color monitor, pre-installed MS-DOS 5.0, Microsoft Windows 3.1 and a mouse, previously $1,799, is now priced at $1,499.
 On floor-standing systems, Dell cut $200 off the price of all models of the Dimension 486DX2~50s and the Dimension 486DX33s. There is also a reduction of $400 in the price of all models of the Dimension 486SX~25s. For example, a Dimension 486SX~25s configured with a 25MHz i486 microprocessor, 8MB of RAM, 170MB hard drive, SVGA monitor, pre- installed Microsoft Windows 3.1, MS-DOS 5.0 and a mouse, previously $2,199, is now $1,799.
 Additionally, there is a $60 reduction on all models of the Dimension 386SX~25 and a $100 reduction on all models of the Dimension 486DX~33 and 486DX2~50.
 Previously announced on Nov. 9, 1992, Dimension notebook systems have also been reduced in price. The Dimension NL20 was reduced by $150 on 60MB hard drive models and a $200 reduction was implemented on all Dimension NL25 systems. For example, a Dell NL20 configured with a 20MHz i386 SL microprocessor, 2MB of RAM, 60MB hard drive, pre-installed Microsoft Windows 3.1 and MS-DOS 5.0, previously $1,549, is now $1,399.
 Dell Computer Corporation designs, develops, manufactures, markets, services, and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company to offer manufacturer-direct technical support. Information on the company and its products can be obtained through its toll-free number: 800-289-3355.
 Dell and Dell System are registered trademarks of Dell Computer Corporation.
 -0- 11~30~92
 ~CONTACT: Jill Shanks of Dean Kline, 512-794-4100, or investors, Don Collis, 512-338-8671, all of Dell Computer Corporation~
 (DELL)


CO: Dell Computer Corporation ST: Texas IN: CPR SU:

SM -- NY053 -- 1989 11~30~92 14:34 EST
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Date:Nov 30, 1992
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