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DELL REDUCES PRICES BY UP TO 26 PERCENT; CONTINUES AGGRESSIVE PURSUIT OF MARKET SHARE

 DELL REDUCES PRICES BY UP TO 26 PERCENT;
 CONTINUES AGGRESSIVE PURSUIT OF MARKET SHARE
 AUSTIN, Texas, May 11 /PRNewswire/ -- As part of its long-standing commitment to maintain a highly competitive value position, Dell Computer Corporation (NASDAQ: DELL) today announced that it has reduced prices by as much as 26 percent on its full line of desktop and floor- standing personal computer systems and on its popular color notebook PC. Today's announcement marks Dell's fifth U.S. price reduction in the past 12 months.
 The price reductions are effective immediately and vary by system and configuration. (Please see following pricing information sheet for a list of products affected by today's reductions and standard configurations.)
 Below are examples of system price cuts on popular configurations:
 System Configuration (A) Previous New Price Percent
 Model (RAM/HD/Display) Price Price Delta Change
 325SX 2MB/50MB/VGA Color $1,349 $1,199 $150 11
 333P 4MB/80MB/VGA Color $1,849 $1,599 $250 14
 486P/16 4MB/120MB/VGA Color+ $2,129 $1,999 $130 6
 486P/33 4MB/120MB/UltraScan 14C $2,769 $2,499 $270 10
 486P/50 8MB/230MB/UltraScan 14C $3,319 $2,999 $320 10
 450DE/2 8MB/230MB/UltraScan 15FS $5,099 $3,999 $1,100 22
 450DE 4MB/230MB/UltraScan 15FS $6,099 $4,499 $1,600 26
 450SE/2 16MB/230MB/VGA Mono $8,199 $6,119 $2,080 25
 325NC 4MB/80MB/VGA Color LCD $4,299 $3,499 $800 19
 (A) All configurations include one diskette drive.
 "Today's price cuts are another example of our commitment to maintain an extremely competitive price/performance and support package for each system in our product line," said Joel J. Kocher, Dell's senior vice president of U.S. Sales and Operations. "Over the past several months, we've succeeded in lowering our prices, at the same time expanding the value-added services we offer our customers and delivering a consistent level of profitability to our stockholders."
 The purchase price of each Dell system affected by today's price reduction includes the company's award-winning product support package featuring unlimited, toll-free technical support and a one-year next- business-day on-site service contract with BancTec Service Corp.
 A Fortune 500 company, Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. Information on Dell Computer Corporation and its products can be obtained through its toll-free number: 1-800-BUY-DELL (1-800-289-3355). Dell is a registered trademark and UltraScan is a trademark of Dell Computer Corporation.
 PRICING OF POPULAR CONFIGURATIONS
 SYSTEM MEMORY HARD DRIVE MONITOR FLOPPY DRIVE
 325SX 2MB 50MB VGA Color 1
 333P 4MB 80MB VGA Color 1
 486P/16 4MB 120MB VGA Color Plus 1
 486P/20 4MB 120MB VGA Color Plus 1
 486P/25 4MB 120MB VGA Color Plus 1
 486P/33 4MB 120MB UltraScan 14C 1
 486P/50 8MB 230MB UltraScan 14C 1
 486D/16 4MB 120MB VGA Color Plus 1
 486D/20 4MB 120MB VGA Color Plus 1
 486D/25 4MB 120MB VGA Color Plus 1
 486D/33 4MB 230MB UltraScan 14C 1
 486D/50 8MB 230MB UltraScan 14C 1
 420DE 8MB 230MB UltraScan 14C 1
 425DE 8MB 230MB UltraScan 14C 1
 433DE 8MB 230MB UltraScan 14C 1
 450DE/2 8MB 230MB UltraScan 15FS 1
 450DE/2 DGX 8MB 230MB GPD 16C 1
 450DE 8MB 320MB UltraScan 14C 1
 420SE 8MB 230MB VGA Mono 1
 425SE 8MB 230MB VGA Mono 1
 433SE 8MB 230MB VGA Mono 1
 450SE/2 8MB 230MB VGA Mono 1
 450SE 16MB 230MB VGA Mono 1
 325NC 4MB 80MB VGA Color LCD 1
 PERCENT
 SYSTEM PREVIOUSLY NEW PRICE PRICE DELTA CHANGE
 325SX $1,349 $1,199 $ 150 11
 333P $1,849 $1,599 $ 250 14
 486P/16 $2,129 $1,999 $ 130 6
 486P/20 $2,279 $2,099 $ 180 8
 486P/25 $2,479 $2,199 $ 280 11
 486P/33 $2,799 $2,499 $ 300 11
 486P/50 $3,319 $2,999 $ 320 10
 486D/16 $2,379 $2,299 $ 80 3
 486D/20 $2,679 $2,399 $ 280 10
 486D/25 $2,879 $2,499 $ 380 13
 486D/33 $3,399 $2,999 $ 400 12
 486D/50 $3,699 $3,299 $ 400 11
 420DE $3,519 $3,299 $ 220 6
 425DE $3,799 $3,499 $ 300 8
 433DE $4,799 $3,949 $ 850 18
 450DE/2 $5,099 $3,999 $1,100 22
 450DE/2 DGX $6,199 $5,199 $1,000 16
 450DE $6,449 $4,899 $1,550 24
 420SE $5,219 $4,499 $ 720 14
 425SE $5,499 $4,699 $ 800 15
 433SE $6,499 $5,149 $1,350 21
 450SE/2 $6,599 $5,099 $1,500 23
 450SE $8,199 $6,119 $2,080 25
 325NC $4,299 $3,499 $ 800 19
 -0- 5/11/92
 /CONTACT: Lisa Rohlf or Michele Moore, 512-343-3782 or 512-343-3535, or Don Collis, 512-338-8671, all of Dell Computer/
 (DELL) CO: Dell Computer Corporation ST: Texas IN: CPR SU:


SM -- NY071 -- 8675 05/11/92 13:21 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:May 11, 1992
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