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DELL PROMOTES EXECUTIVE TO LEAD SALES, MARKETING & SERVICES WORLDWIDE

 AUSTIN, Texas, May 4 /PRNewswire/ -- Joel J. Kocher has been promoted to president of all sales, marketing and service operations worldwide for Dell Computer Corporation (NASDAQ: DELL). He served most recently as president of Dell USA.
 Mr. Kocher, 36, assumes responsibility for sales, marketing and service at each of the company's 20 wholly owned subsidiaries and for its network of international resellers. He continues to report to Michael S. Dell, chairman and chief executive officer.
 "Our strong marketshare gains and continued program of global expansion require unified worldwide leadership," Mr. Dell said. "Joel's five-year record of accomplishment with Dell brings extensive experience and talent to the job."
 "Joel's leadership has propelled Dell USA to more than triple in size over the last three years to a $1.3-billion company," Mr. Dell continued. "He and his team have developed the marketing strategies that allow us to offer customized computer and service solutions to distinct customer segments.
 "He also has spearheaded our service innovations and expansion into consumer markets" Mr. Dell continued. "I am confident that both our domestic and international operations will continue their strong marketshare momentum under his leadership."
 In his new position, Mr. Kocher will have all geographic regions representing the major world markets reporting to him, including the Americas, Europe, Japan, Asia and the rest of the world.
 The company also announced that Andrew R. Harris, president of Dell International, has resigned.
 "We have regretfully accepted Andrew's resignation," Mr. Dell said. "We are grateful for his many contributions in building our international operations and in developing an experienced international management team," he said. "He leaves the company at a time our international business continues to experience excellent revenue momentum."
 Mr. Kocher joined Dell in 1987 as vice president and general manager of Dell Field Sales Corporation. Since that time, he has developed Dell's domestic sales and marketing organizations including the first group dedicated to serving large corporate and governmental customers, which now account for nearly half of Dell's worldwide revenues. He was subsequently named senior vice president and in 1992, was promoted to president of Dell USA.
 His previous background included seven years of sales and marketing experience with Tandy Corporation's Radio Shack Business Product Division.
 He earned his bachelor's degree in business administration from the University of Florida in 1979.
 A Fortune 500 company, Dell Computer Corporation (NASDAQ:DELL) designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of PCs in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. With fiscal 1993 revenues of more than $2 billion, Dell is the third-largest IBM-compatible personal computer company in the world, according to the independent market research firm Dataquest. Information on the company and its products can be obtained through its toll free number: 1-800-BUY-DELL (1-800-289-3355).
 Dell is a registered trademark of Dell Computer Corporation. Dell Computer Corporation disclaims any proprietary interest in the marks and names of others.
 -0- 5/4/93
 /CONTACT: Michele Moore, or Roger Rydell, media 512-794-4100, or Don Collis, or Ken Smith, investors 512-338-8671, or 512-794-4034, all of Dell Computer Corporation/
 (DELL)


CO: Dell Computer Corporation ST: Texas IN: CPR SU: PER

LD -- NY003 -- 4081 05/04/93 01:00 EDT
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Date:May 4, 1993
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