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DELL NAMES NEW VICE PRESIDENT; FORMER AST EXECUTIVE TO SPEARHEAD HIGH-VOLUME, LOW-COST MANUFACTURING

 DELL NAMES NEW VICE PRESIDENT; FORMER AST EXECUTIVE TO SPEARHEAD
 HIGH-VOLUME, LOW-COST MANUFACTURING
 AUSTIN, Texas, May 7 /PRNewswire/ -- John Olson has been elected vice president of worldwide operations by the board of directors of Dell Computer Corporation (NASDAQ: DELL), it was announced today. In this newly created position, Olson, 50, will head worldwide manufacturing, materials procurement, quality assurance and manufacturing information systems for this rapidly growing manufacturer of personal computers. He reports directly to Michael S. Dell, chairman and chief executive officer.
 A 30-year veteran of computer and consumer electronics manufacturing, Olson comes to Dell with extensive experience in all aspects of high-volume manufacturing as well as in Far East operations. From 1988 until late 1991, he served as vice president of worldwide operations for AST Research, Inc., responsible for manufacturing, distribution, and quality at AST's production facilities in Hong Kong, Taiwan and the United States. Prior to that, he was managing director of AST Taiwan.
 His previous background also includes substantial management experience with Ampex Corporation, a subsidiary of Allied Signal Company, most recently in the position of managing director for Ampex Taiwan. In this role, he ran a fully integrated manufacturing operation, producing computer components, computer terminals, and complex commercial video subsystems, among other products.
 "John brings a new dimension to our executive team," said Michael Dell. "He has established an industry-wide reputation for his expertise in inventory control and improved manufacturing processes. His experience will help us accelerate the already substantial progress we have made in both of these areas.
 "We will also benefit a great deal from his extensive knowledge of the Far East," Dell said.
 A native of New York, Olson received his Associate Arts degree from Santa Monica College in 1979. He is a senior member of the Society of Manufacturing Engineers, the American Institute of Industrial Engineers and the American Society for Quality Control. He speaks conversational Chinese (Mandarin).
 A Fortune 500 company, Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY-DELL (1-800-289-3355).
 -0- 5/7/92
 /NOTE TO EDITORS: Dell is a registered trademark of Dell Computer Corporation./
 /CONTACT: Michele Moore or Lisa Rohlf (media), 512-343-3535, or 512-343-3782; or Don Collis (investor), 512-338-8671 all of Dell Computer/
 (DELL) CO: Dell Computer Corporation ST: Texas IN: CPR SU: PER


SH -- NY047 -- 7554 05/07/92 11:03 EDT
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Publication:PR Newswire
Date:May 7, 1992
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