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DELL CUSTOMERS IN EUROPE ENJOY LOWER PRICES IN WAKE OF PRICE STANDARDIZATION

 DELL CUSTOMERS IN EUROPE ENJOY LOWER PRICES IN WAKE OF
 PRICE STANDARDIZATION
 AUSTIN, Texas, April 13 /PRNewswire/ -- Dell Computer Corporation (NASDAQ: DELL) has completed implementation of a common pricing structure throughout Europe that has effectively lowered base prices for Dell personal computers from 3 percent to 60 percent, the company announced today.
 Additionally, the company is establishing a new, Multinational Account Partnership (MAP) program that guarantees multinational customers a fully committed account team to coordinate and manage all purchasing, delivery and service throughout the customer's international network of markets. The new program will also let multinational customers consolidate all of their purchases, across borders, in order to realize higher volume discounts from Dell.
 In making the announcement, Andrew R. Harris, senior vice president of marketing and international operations said, "these new initiatives are part of our ongoing effort to grow our international business and leverage our ability to quickly bring new services to our customers. Dell is now providing international customers with greater consistency in pricing and service than
ever before," Harris continued. "And we're not compromising our product quality to do so. We'll continue to offer a complete line of high-quality, Dell-branded products to complement the service and support programs that have become our hallmark in Europe and around the world."
 Harris noted that the company's European manufacturing facility in Ireland was recently certified under ISO-9002, meeting the stringent quality standards promulgated by the International Standards Organization. To meet the ISO-9002 standard, the Ireland plant had to pass rigorous inspection of its manufacturing, materials handling, procurement and delivery processes.
 Over the past year, Dell has moved to build on its inherent strength in direct-marketing by establishing a centralized, European support center as well as the Irish production facility. These centralized facilities, coupled with Dell's commitment to keeping prices as low as possible on its full line of customer-designed systems, has set the stage for future growth and expansion, according to Harris.
 "Our growth in Europe has been very solid over the past few years," he said. "We expect that our new price standardization program and other MAP features will be rapidly accepted because like all Dell services, they were driven by input from our customers. Customers told us that these kinds of programs were needed," Harris said.
 J.D. Kahn, director of information systems for L'Oreal Cosmetics Corporation in Paris, has been a multinational Dell systems and PC customer for two years. According to Kahn, L'Oreal plans to use the new Dell MAP system to consolidate the company's purchases. "We hope to realize some significant cost savings based upon our ability to consolidate our purchases across international boundaries and realize higher volume discounts," Kahn said. "And, a dedicated account team assures us that we'll receive the same individualized attention we've gotten on a market-by-market basis in the past."
 Dun & Bradstreet PCNet, another multinational Dell customer, had a similar reaction to the new programs. "We are always looking for ways in which we can better serve our customers, and we have a special appreciation for partners who have the same attitude," noted Peter Goldberg, manager of purchasing and sales for Dun & Bradstreet PCNet. "Dell listened when we asked for standardization of pricing without a compromise in either product quality or service. They know our needs, because they ask, and because we have the means to tell them, directly," he said.
 Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY-DELL (1-800-289-3355).
 NOTE: Dell is a registered trademark of Dell Computer Corporation.
 -0- 4/13/92
 /CONTACT: Roger Rydell or Michele Moore (media), 512-794-4294 or 512-343-3535; or Don Collis (investor), 512-338-8671, all of Dell Computer/
 (DELL) CO: Dell Computer Corporation ST: Texas IN: CPR SU:


SH -- NY072 -- 7880 04/13/92 15:21 EDT
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Publication:PR Newswire
Date:Apr 13, 1992
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