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 Austin, Texas, Aug. 31 /PRNewswire/ -- Continuing the momentum of its successful "techno-typing" marketing strategy launched earlier this month, Dell Computer Corporation (NASDAQ: DELL) today introduced the OptiPlex L product family, ideal for "techno-critical" users -- business users who are looking for advanced features and functions in a highly reliable desktop computer. The new systems are available immediately in the U.S. and are priced starting at $1,278 including a color monitor. The OptiPlex L is expected to be available in Canada by mid-September.
 The low-profile OptiPlex L systems join the OptiPlex MX, announced on Aug. 2, to offer one of the most flexible chassis designs and upgrade paths in the PC industry, all in a high-performance, extensively tested offering. The OptiPlex L offers the serviceability and upgradeability of the OptiFrame chassif?irst introduced on the 486/L, which can be assembled or disassembled in minutes by removing just a few screws and snapping out the system components. In addition, the OptiPlex L's OptiFrame chassis with three ISA slots and three drive bays can be upgraded to an OptiPlex MX chassis with five ISA slots and five drive bays. The OptiPlex L, based on Dell's 486/L design, offers customers 20 to 30 percent faster video performance than the 486/L it replaces, and includes an optional upgrade for a VESA local-bus slot and enhanced security features.
 "We've taken the very successful 486/L family and revved it up," said Joel Kocher, Dell's president of worldwide sales, marketing and service. "We've added features and performance to the line, giving our techno-critical corporate customers just the right mix of power, reliability and price."
 The OptiPlex L is available in a full range of Intel486 processors - - from 25-megahertz (MHz) SX to 66MHz DX2 -- and offers such advanced features as fast local-bus video integrated on the motherboard; two buffered serial ports, allowing extremely fast sharing of information between the system and printers or other devices; and 128-kilobytes of external cache, improving overall system performance. In addition, the basic instruction software for the system -- system and video BIOS -- is stored in FLASH RAM, memory providing flexibility because it can be updated easily. OptiPlex L customers can update their system and video BIOS by simply dialing into a Dell bulletin board via a modem, copying the software from the bulletin board and loading it into the system.
 A Fortune 500 company, Dell Computer Corporation (NASDAQ: DELL) designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. Dell is one of the largest personal computer companies in the world, with fiscal 1993 revenues of more than $2 billion. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY DELL (1-800-289-3355).
 NOTE: Dell is a registered trademark of Dell Computer Corporation. Dell Computer Corporation disclaims any proprietary interest in the marks and names of others.
 -0- 8/31/93
 /CONTACTS: (Media) Lisa Rohlf of Dell Computer Corporation, 512-728-4100; or (Investor) Don Collis, Ken Smith both of Dell Computer Corporation, 512-728-8671, 512-728-4034/

CO: Dell Computer Corporation ST: Texas IN: CPR SU: PDT

CM -- NE008 -- 7594 08/31/93 15:05 EDT
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Publication:PR Newswire
Date:Aug 31, 1993

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