DELL COMPUTER CONTINUES PROGRAM OF ASIA-PACIFIC EXPANSION
/REPEATING DUE TO GARBLE/ AUSTIN, Texas, Oct. 6, /PRNewswire/ -- In a move to strengthen its
presence in the dynamic markets of the Asia-Pacific region, Dell Computer Corporation (NASDAQ: DELL) today announced the establishment of a reseller network in China. This announcement comes very shortly after the establishment last month of a similar reseller network in Thailand, and the commencement of PC shipments into India through Dell's alliance with Pertech Computers, Ltd.
Today's announcements are part of the company's Asia-Pacific expansion program, which began earlier this year with the establishment of wholly-owned subsidiaries in Japan and Australia.
"We are delighted to be associated with such a strong, well-established group of distributors," said Dell Computer vice president of international development, Daryl Robertson. "Our new partners provide in-depth coverage for Chinese and Thai PC customers. We're confident that they will do an excellent job representing Dell in these important markets." Dell's Chinese resellers are Beijing Star, Netsoft Business Systems Ltd., Foshan Molik Computer Industry Co., and Technology Research Co. -- Founded in 1987, Beijing Star is a major technology group with 50 subsidiaries and 29 sales offices. The company is active in research and development, particularly in Chinese character and speech recognition technologies. -- Netsoft is a fully integrated information technology group involved in hardware and software R&D, and OEM production of computer and communications products. -- Based in Foshan City and with offices in the U.S. and Hong Kong, Foshan Molik serves government and corporate clients throughout China with a marketing and support network that includes 25 cities and more than 100 sales representatives. -- Technology Research is a subsidiary of the China Great-Wall Computer Group, China's leading manufacturer and marketer of computer hardware. The new Thai resellers are Bisnews Agency Limited, Central Advanced Systems Co. Ltd., Control Data (Thailand) Ltd., and Modernform OA Co. Ltd. -- The Bisnews Agency was the first privately Thai-owned firm to provide real-time PC-accessed international business information in Thailand, and has strong ties in the information services sector. -- Central Advanced Systems is part of the Central Trading Co. Ltd., a group that includes Thailand's premier retail chain, Central Department Stores. -- Control Data (Thailand) is a leader in the country's information management sector, providing computer system solutions and services that range from technical support to training, applications software and equipment maintenance. -- Modernform OA serves a variety of corporate and government accounts and is part of the Modernform Group, Thailand's premier supplier of office furniture. START-SELL IN INDIA In other regional news, Dell also recently commenced shipments of its PC systems into India through a partnership with Pertech Computers, Ltd. (PCL), one of India's largest personal computer companies. PCL is the fastest growing computer company in India, and currently commands approximately 16 percent of that country's market for PCs. A Fortune 500 company, Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. Dell is one of the largest personal computer companies in the world, with fiscal 1993 revenues of more than $2 billion. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY DELL (1-800-289-3355). NOTE: Dell is a registered trademark of Dell Computer Corporation. Dell Computer Corporation disclaims any proprietary interest in the marks and names of others. -0- 10/6/93 R /CONTACT: Jill Shanks, Roger Rydell 512-728-4100 (media); Don Collis, Ken Smith (investor) 512-728-8671 or 512-728-4034; all of Dell Computer Corporation/ (DELL)
CO: Dell Computer Corporation ST: Texas IN: CPR SU:
CM-JL -- NE009 -- 9397 10/06/93 14:21 EDT
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|Date:||Oct 6, 1993|
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