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DELL ANNOUNCES PLANS TO OFFER PEAVEY ELECTRONIC COMPONENTS; DELL MULTIMEDIA SYSTEMS TO BE EQUIPPED WITH STATE-OF-THE-ART AUDIO TECHNOLOGY

 AUSTIN, Texas, May 24 /PRNewswire/ -- Dell Computer Corporation (NASDAQ: DELL) and Peavey Electronics today announced they will team up to add audiophile quality to the multimedia market. The two companies plan to deliver CD-quality audio components on Dell's complete line of multimedia systems using Dell-specific, high-end Peavey audio components such as amplified speakers and microphones optimized for personal, business and presentation needs.
 "We feel this is a perfect opportunity to start providing PC customers using multimedia applications with the same high-quality sound components and powerful audio integration that professional musicians have enjoyed for years," said Hartley Peavey, CEO of Peavey Electronics.
 The companies will also work together to provide advanced audio technology that enables customers to compose their own music, create and edit existing pieces, while allowing MIDI (musical instrument digital interface) devices to communicate seamlessly between the various components.
 "We're pushing the edge we've already established in the forefront of the multimedia market by offering Dell customers unique audio products, which give Dell multimedia systems sound playback capabilities unique in the industry. Sound quality is a tremendously important characteristic in the optimal use of PCs for business or entertainment," said Rob Howe, acting senior vice president of Dell USA. "Peavey leads the professional audio innovation market, and we believe we're breaking new ground together by offering Dell multimedia systems with professional-quality audio componentry 'powered by Peavey'."
 A Fortune 500 company, Dell Computer Corporation (NASDAQ: DELL) designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with PC industry standards. Dell pioneered the direct marketing of PCs in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. According to Dataquest, a marketing data organization, Dell is the fifth largest computer company in the world, with fiscal revenues of more than $2 billion. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY-DELL (1-800-289-3355).
 NOTE: Dell is registered trademark of Dell Computer Corporation. Dell Computer disclaims any proprietary interest in the marks and names of others.
 -0- 5/24/93
 /CONTACT: Kellie Leonard (media), 512-728-4666, or Dean Kline (media), 512-728-8626, or Don Collis (investors), 512-728-8671, or Ken Smith (investors), 512-728-4034, all of Dell Computer Corporation/
 (DELL)


CO: Dell Computer Corporation; Peavey Electronics ST: Texas IN: CPR SU:

SH -- NY044 -- 1636 05/24/93 11:07 EDT
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Publication:PR Newswire
Date:May 24, 1993
Words:390
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