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DELL AND XEROX TEAM FOR LATIN AMERICAN EXPANSION; TO OFFER DELL SYSTEMS IN 19 COUNTRIES

 DELL AND XEROX TEAM FOR LATIN AMERICAN EXPANSION;
 TO OFFER DELL SYSTEMS IN 19 COUNTRIES
 AUSTIN, Texas, March 17 /PRNewswire/ -- Dell Computer Corporation (NASDAQ: DELL) and Xerox Corporation (NYSE: XRX) today jointly announced that Xerox will market Dell's personal computers in 19 countries in South America, Central America, and the Caribbean. The agreement significantly expands Dell's distribution in Latin America virtually overnight and greatly enhances the quality office products offered by Xerox.
 Product solutions utilizing Dell PC platforms will be available from Xerox in many of the countries within 30 days and in all 19 within 60 days, said Andrew Harris, senior vice president, international, for Austin-based Dell. Xerox will carry Dell's full line of industry standard notebook, desktop and floor-standing PC systems, including the 325NC color notebook computer and the most powerful i486-based units.
 "Dell's strong price/performance desktop PCs and benchmark notebooks will allow us to address new market opportunities and meet customer needs for high quality, aggressively priced systems" said Patrick J. Martin, president of the Xerox Americas Customer Operations. "The big winners are our customers, who will now have greater access to one of the premier brand names in the personal computer industry."
 Xerox and Dell will coordinate a program to serve the needs of multi-national companies operating in Latin America, providing a consistent pricing and service offering through a single company, Martin said.
 The Latin America distribution agreement accelerates Dell's international expansion program. During the past four years Dell has established operating subsidiaries in the United Kingdom, Canada, Germany, France, Sweden, Italy, Finland, the Netherlands, Ireland, Spain, and Norway. Dell's international sales have grown to approximately 35 percent of Dell's total revenues.
 "This agreement gives Dell dramatically increased market penetration in Latin America in conjunction with a well established partner, that, like Dell, is strongly focused on quality, customer satisfaction and support," Harris said. "Xerox has developed an outstanding reputation for delivering quality innovative products and services."
 Xerox has won quality awards in the U.S., Canada, Mexico, France, the Netherlands, the United Kingdom, Japan and Australia. The U.S. award was the coveted Malcolm Baldrige National Quality Award to the company's Business Products and Systems in 1989.
 Xerox has served the Latin American market for 30 years. It has a major resource base in Latin America, with more than 10,000 employees in 22 marketing companies. Xerox is the largest reseller of IBM's PS/2 line of PCs in Latin America, and will continue to sell PS/2 systems. "The addition of Dell's products allows Xerox to meet virtually all of our customers' desktop systems needs," said Martin.
 Xerox offers customers in Latin America a complete range of document processing products to improve office productivity. Its products include multi-function publishing machines and software, copiers, local area networks, laser printers, fax machines, engineering systems, scanners and supplies.
 Dell previously has had limited distribution in South and Central America through other resellers and will continue those relationships.
 The countries in which Xerox will market Dell products include: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. Harris said no plans have been announced regarding distribution by Xerox in Brazil, which has barred PC imports since 1975, and in Mexico, where Xerox has not previously marketed personal computer systems.
 Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY-DELL (1-800-289-3355).
 NOTE: Dell is a registered trademark of Dell Computer Corporation.
 -0- 3/17/92
 /CONTACT: Michele Moore, 512-343-3535, or (investors) Don Collis, 512-338-8671, or both of Dell Computer, or Tom Abbott of Xerox, 203-968-3378/
 (DELL XRX) CO: Dell Computer Corp.; Xerox Corp. ST: Texas IN: CPR SU:


TS -- NY042 -- 8762 03/17/92 11:36 EST
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Date:Mar 17, 1992
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