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DEJA SHOE WINS BEST RECYCLING INNOVATION AWARD FROM NATIONAL RECYCLING COALITION

 TIGARD, Ore., Oct. 18 /PRNewswire/ -- DEJA SHOE, producers of the world's first shoe made from recycled materials, won the National Recycling Coalition's (NRC) Best Recycling Innovation Award at the group's annual conference in Nashville, Tenn. (Oct. 14). NRC honored DEJA SHOE as a company that makes attractive, durable shoes from post- consumer materials such as tire rubber, old magazines, plastic pop bottles and milk jugs, and polystyrene coffee cups.
 Delyn Kies, chair of the NRC's Award Committee, said the "NRC Award winners have shown initiative and innovation when it comes to recycling, market development, and buying recycled products. Their efforts are an example to communities, states, businesses and organizations on how to really make recycling work."
 There to receive the NRC Award was Julie Lewis, DEJA SHOE founder and vice president of research and new product concepts. In accepting the award for DEJA SHOE, Lewis said, "twenty years ago when I was rooting around in California landfills trying to come up with ways to reuse and recycle all of the things we wastefully throw away as trash, I never dreamed it would come to this."
 Developing markets for recyclable materials and buying recycled products are two of the most important efforts to make recycling work in the United States, according to the NRC. Lewis explained how these goals are actually incorporated in the DEJA SHOE mission statement, which emphasizes the company's deep commitment to sustainable development and environmental stewardship.
 Based in Washington, D.C., the NRC is a non-profit organization representing all the diverse interest committed to the common goal of maximizing recycling as an integral part of waste and resource management. Its members include recycling and environmental organizations, large and small businesses, state and local governments, and individuals.
 -0- 10/18/93
 /CONTACT: B.J. Schmeltzer of DEJA SHOE, 503-624-7443/


CO: DEJA SHOE ST: Oregon IN: SU:

RB-JH -- SE010 -- 3415 10/18/93 13:00 EDT
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Publication:PR Newswire
Date:Oct 18, 1993
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